How Chinese netizens are reacting to the death of Queen Elizabeth II

daxue-consulting-chinese-netizens-reaction-death-of-queen-elizabeth

Queen Elizabeth II, peacefully passed away at the age of 96 in London on September 8th, 2022. The Queen inherited the throne at the age of only 25 and reigned for 70 years, making her the longest-serving British monarch in history and the first monarch to celebrate a Platinum Jubilee. During the Queen’s lifetime, she […]

The ultimate guide to navigate the Chinese digital marketing ecosystem

daxue-consulting-digital-marketing-china

The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]

Chinese celebrities taking fierce legal actions against right infringement: what brands should look out for when collaborating with celebrities

daxue-consulting-dilraba

Recently, Dilraba Dilmurat, an ethnically Uyghur Chinese actress, sued Guangzhou YiJi Information Technology Company for infringement of her rights. The Company is closely associated with an Infant Milk Powder Company, which uses Dilraba’s portrait on their products without official business contracts. The tagline #Dilraba sues milk powder company to protect her rights# was viewed over […]

China Paradigm 109: Building a SaaS in the Wechat, Weibo & Douyin ecosystems

building SaaS in China

Building a SaaS in China Matthieu David interviews Alex Duncan, Co-founder and Product Lead, and Alex Li, VP at KAWO Head of Brand and Agency Partnerships. If you are a big brand trying to establish yourself on the Chinese market you’re going to need a strong social media presence. Thus, we decided to arrange this […]

[Podcast] China Paradigm 44: How to leverage offline to online communication in China

online communication in China

Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with China Paradigm’s host about online communication in China, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall. Highlights of this episode include: Origins of Carlo’s speech that went viral through Weibo What you […]

Podcast transcript #12: Social media landscape in China: Using each channel smartly

podcast China social media

Find here the full transcript of China paradigm episode 12. Learn more about Jenny Chen’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S SOCIAL MEDIA LANDSCAPE BY LISTENING TO THIS PODCAST Matthieu David: Today, I’m with Jenny Chen from WalkTheChat for this new episode of our […]