Chinese celebrities taking fierce legal actions against right infringement: what brands should look out for when collaborating with celebrities

daxue-consulting-dilraba

Recently, Dilraba Dilmurat, an ethnically Uyghur Chinese actress, sued Guangzhou YiJi Information Technology Company for infringement of her rights. The Company is closely associated with an Infant Milk Powder Company, which uses Dilraba’s portrait on their products without official business contracts. The tagline #Dilraba sues milk powder company to protect her rights# was viewed over […]

Guide to China’s social media platforms: Choosing the right platforms for your brand

social media platforms in China

China’s social media platforms are vastly different from the west. Strong censorship in the country blocks most large international social media platforms like Facebook, Twitter and Reddit, which forces China to create their own social media ecosystem shared with no other countries. Understanding the various social media platforms in China is crucial to engage with […]

China Paradigm 109: Building a SaaS in the Wechat, Weibo & Douyin ecosystems

building SaaS in China

Building a SaaS in China Matthieu David interviews Alex Duncan, Co-founder and Product Lead, and Alex Li, VP at KAWO Head of Brand and Agency Partnerships. If you are a big brand trying to establish yourself on the Chinese market you’re going to need a strong social media presence. Thus, we decided to arrange this […]

[Podcast] China Paradigm 44: How to leverage offline to online communication in China

online communication in China

Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with China Paradigm’s host about online communication in China, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall. Highlights of this episode include: Origins of Carlo’s speech that went viral through Weibo What you […]

Podcast transcript #12: Social media landscape in China: Using each channel smartly

podcast China social media

Find here the full transcript of China paradigm episode 12. Learn more about Jenny Chen’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S SOCIAL MEDIA LANDSCAPE BY LISTENING TO THIS PODCAST Matthieu David: Today, I’m with Jenny Chen from WalkTheChat for this new episode of our […]

[Podcast] China paradigm #19: How to leverage KOLs in China

Elijah Whaley - China business podcast

China paradigm interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China’s marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can […]