China’s duopoly food delivery market

China’s food delivery market is forecasted to exceed 941.74 billion RMB in 2022, making China the world’s biggest O2O (online to offline) food delivery market. Despite the enormous market size and growth, it has displayed, the O2O food delivery market is still far from fully saturated. As the market scale continues to grow rapidly, the […]

Daxue Talks 43: Effective B2B strategies to enter China’s market

B2B strategies to enter China

In this episode, Olivier Verot, a digital marketing specialist in China, discusses the trends for B2B marketing in China and the effective B2B strategies to enter China’s market. From this episode, you will learn about the relevance of KOLs for the B2B sector, the B2B O2O strategies and the marketing formats that B2B companies should […]

Daxue Talks transcript #13: O2O business model in China

online and offline presence in China

Find here the Daxue Talks episode 13. From the talk with Igor learn in 2-5 minutes about the O2O business model in China. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies to enter the Chinese […]

Daxue Talks 13: Find a balance: online and offline presence in China

online offline presence China

The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, learn the unique O2O business model features in China in 2019. Jump to the question: 0:45 Does the O2O business model have unique features in China compared to the West? What are they? Daxue […]

Podcast transcript #41: Selling wine in China in an unconventional way

Selling wine in China

Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]

O2O Commerce in China

O2O Commerce in China

O2O in China: Brings great changes to Chinese daily life As the keyword of Chinese internet, O2O never leaves out of sight in recent years. Model of the internet and its e-commerce have revolutionized the Chinese life. The appearance of O2O meet citizen’s rising demands for consumption and change Chinese living style as well. In […]