Bilibili beyond COVID-19

Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19

Bilibili beyond COVID-19

Our guest Miro Li, founder of CHINable Academy and Double V Consulting discusses how brands can leverage the video-sharing website Bilibili as well as the rise of certain KOLs during the COVID-19 outbreak.

Jump to the questions:

  • 0:38: What kind of KOLs gained popularity during the coronavirus outbreak?
  • 2:41: How have brands’ behaviors on Bilibili changed during the coronavirus?
  • 4:24: What are your suggestions to brands that currently want to launch campaigns on Bilibili?

Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.