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Shein’s market strategy: how the Chinese fast-fashion brand is conquering the West

shein marketing strategy

Shein is now the largest Chinese cross-border fast fashion e-commerce company. The e-tailing brand reaches consumers in the United States, France, Russia, Germany, and over 150 other countries. In 2023, the app had over 261.9 million downloads, with over 53 million users worldwide. The e-commerce platform stands out as one of the most rapidly expanding fashion retail websites in the […]

China’s cross-border e-commerce: a first approach to the Chinese market

China’s cross-border e-commerce is a sales channel that allows businesses to access the local market without being based in the country. After its accession to the WTO, China’s trade in goods exports surged. The volume increased from about RMB 2 trillion to RMB 12.3 trillion between 2000 and 2011, boasting a compound annual growth rate […]

Daxue Talks transcript #40: Understanding cross-border health care e-commerce with China

Understanding cross-border health care e-commerce with China

Based on this episode of Daxue Talks with Olivier Verot, a digital marketing specialist, you will better understand cross-border health care e-commerce with China. Full transcript below: Are cross-border sales relevant to health care? Yes, it is relevant for cross-border sales. It is extremely relevant. Chinese people want to buy health care products will search online […]

Daxue Talks transcript #30: How to sell on Pinduoduo’s cross-border platform

Pinduoduo cross border platform

Find here the Daxue Talks episode 30. Olivier Verot is sharing his thoughts about Pinduoduo’s cross-border platform and gives precious advice on how to leverage it for your business in China. Full transcript below: Interviewer: You are servicing clients in Pinduoduo cross-border e-commerce, what kind of platform is a Pinduoduo cross – border? Find out more […]

Daxue Talks 29: Key benefits of cross-border e-commerce in China

cross border e-commerce China

In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, Olivier Vérot explains cross-border e-commerce processes and questions that could arise based on comprehensive examples. ACCESS THE TRANSCRIPT OF THIS EPISODE Question: What are the key differences between managing […]

Podcast transcript #70: How health supplement market in China has changed over 20 years

Health supplement market in China

Find here the China Paradigm 70  where we, Daxue Consulting interview season entrepreneurs in China. Read this transcript and build an understanding of the health supplement market in China, learn the changing history of import services for China’s health care industry, and understand the difference among various channels to practice cross border e-commerce in China. Full […]

[Podcast] China Paradigm 44: How to leverage offline to online communication in China

online communication in China

Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with China Paradigm’s host about online communication in China, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall. Highlights of this episode include: Origins of Carlo’s speech that went viral through Weibo What you […]

How to choose the right distribution channel in China: Chinese online marketplaces vs. Your own E-Commerce Website | Daxue Consulting

online marketplaces China

With more than 610 million digital consumers, China is currently the world’s leading e-commerce market. With such potential, it is not surprising that China has become the new goldmine for all online retailers, local or international. However, selling its products to Chinese consumers requires some adjustments and a specific marketing strategy for cross-border e-commerce in […]