Posts Tagged "E-commerce China"

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Daxue Talks transcript #40: Understanding cross-border health care e-commerce with China
18Mar

Daxue Talks transcript #40: Understanding cross-border health care e-commerce with China

Based on this episode of Daxue Talks with Olivier Verot, a digital marketing specialist, you will better understand cross-border health care e-commerce with China. Full transcript below: Are cross-border sales relevant to health care? Yes, it is relevant for cross-border sales. It is extremely relevant. Chinese people want to buy health care products will search online […]

China Paradigm 93: Building an event-native agency in China’s digital world
22Jan

China Paradigm 93: Building an event-native agency in China’s digital world

Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many […]

Lancôme in China: Case study
20Jan

Lancôme in China: Case study

How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]

Daxue Talks transcript #4: The difference between cross-border and e-commerce businesses in China
24Oct

Daxue Talks transcript #4: The difference between cross-border and e-commerce businesses in China

Find here the Daxue Talks episode 4. Learn in 2-5 minutes the latest updates about the difference between cross-border and e-commerce businesses in China. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are […]

[Podcast] China Paradigm 44: How to leverage offline to online communication in China
09Jun

[Podcast] China Paradigm 44: How to leverage offline to online communication in China

Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with China Paradigm’s host about online communication in China, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall. Highlights of this episode include: Origins of Carlo’s speech that went viral through Weibo What you […]

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