China Paradigm 87: Learning business innovation in China through cooking

business innovation in China

Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert – certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are […]

China Paradigm 85: Why the 21st century Karl Marx would build a brand to communicate ideology

fashion brands in China

Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta-Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the […]

Podcast transcript #65: Through the eyes of a psychological therapist in China: How important is it to understand the psychology of the Chinese consumer in order to develop a business in the Middle Kingdom?

psychological therapist in China

Find here the China Paradigm episode 65. Learn more from Zhang Ying Fei’s psychological therapist experience, about how to understand the psychology of Chinese consumers in order to set up a business in China. MATTHIEU DAVID: Hi everyone. I am Matthieu David, the founder of Daxue Consulting, a Chinese market research company based in Beijing, […]

Podcast transcript #60: The best advice you can hear about leveraging Douyin for marketing

influencer community on DouyiN

Find here the China paradigm episode 60. Learn more about Fabian Ouwehand’s personal story in China and get the insightful pieces of advice about leveraging Douyin for marketing. Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic market research company in China and this is the China paradigm podcast. Today […]