Lego in China: conquering the toy market one block at a time
With almost 300 million kids under the age of 18 in 2023, the Chinese toy market is extremely profitable, and reached a revenue of more than 18.9 billion USD in 2022. Lego is among the major players in this sector, holding over 43% of the market share in the construction toy category as of 2021. […]
“The Lord of the LEGO”: The Competitive Market of Building Bricks Toys in China
From the launch of building bricks in the late 1790s to today’s digital dependent society, building bricks toys have survived years of evolution and are still popular among children and adults. LEGO (in Chinese乐高), a line of plastic construction toys, was founded in 1949 and has gained popularity ever since. As the leader and founder […]