Market Segmentation Strategy in China
Market Segmentation Strategy in China proved to be necessary China has been recently attracting major foreign brands in many different sectors. Zara, H&M, Swatch and others internationally loved companies have already settled in China. From their experience, it becomes apparent that tastes and preference of Chinese consumers differ from the Europeans. Therefore, before entering the […]
Consumer insights : consumption habits in China
Consumer insights : consumption habits in China [More consumer research in China] Rapidly shrinking in recent years Chinese economy allows more people to achieve middle class level of income. As a result, it gradually changes consumption habits of Chinese consumers, who become more aware of food quality standards. In recent years, consumption habits in China […]