The guide to a successful pop-up store in China
Pop-up stores in China A pop-up store is a short-term, temporary retail space that brands occupy. Regardless of whether the brands previously adopt a physical presence or not, it can be used for sales promotion purposes or for simply building connection with their existing and potential customers. Pop-up stores are usually designed or decorated creatively […]
Daxue Talks transcript #43: What are the trends for B2B marketing in China?
In this episode of Daxue Talks Olivier Verot, a digital marketing specialist, answers to the question of what are the trends for B2B marketing in China. Full transcript below: Have you witnessed any B2B O2O strategies that connect both offline and online? Yes, for that there is WeChat. Basically, with a QR code, you can link […]
Market Segmentation Strategy in China
Market Segmentation Strategy in China proved to be necessary China has been recently attracting major foreign brands in many different sectors. Zara, H&M, Swatch and others internationally loved companies have already settled in China. From their experience, it becomes apparent that tastes and preference of Chinese consumers differ from the Europeans. Therefore, before entering the […]
Entry of Xbox, Nintendo and PlayStation in China
Entry of Xbox, Nintendo and PlayStation in China In January 2014, China has lifted a 14-year-old ban on foreign gaming consoles: based on the concern that it might have negative impact on children, the ban was lifted within Shanghai’s free-trade zone, and consoles, can now be sold all across Mainland China. Our focus is on […]
Start an Online Luxury Business in China
Searching for wealthy customers beyond China’s urban areas, luxury-goods makers are opening shop in a new location: the Chinese Internet. China is the world’s second-largest market for luxury brands when counting purchases by Chinese consumers world-wide and is set to overtake Japan for No. 1 in a few years, according to consulting firm Bain & […]