The athleisure market in China: Opportunities in an increasingly active country

Athleisure market in China

Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. Because athleisure often presents an active healthy lifestyle, it is considered to be the ‘new sexy’ for many Chinese. According to Statista, China’s sportswear market value […]

Sports Equipment Distribution in China

Sports equipment distribution in China

How to gain market share with China-adapted distribution strategy How can sports brands optimize distribution in China to gain market share?  The sports equipment market in China is booming, and brands and distributors are interdependent. In this piece we evaluate the sports equipment distribution distribution channels in China of market leaders.  Lastly, we see how […]

Nike in China: Embracing digital transformation

Nike in China case study

Amid slowdown of global markets, the Chinese market is increasingly significant for international sportswear brands like Nike. Then, what is Nike, the largest athletic company, doing to succeed in China’s challenging market. Nike in China owes some of their success to their digital strategy. “China’s fast growing 5G technology infrastructure, artificial intelligence, machine learning and […]

The 10 most epic China marketing campaigns of 2019

Most epic China marketing campaigns of 2019

Trends of the top China marketing campaigns of 2019 2019 brought creative China marketing campaigns from many industries. Our team looked at the marketing campaigns of 2019 and chose ten of the most epic to analyze. Some of the trends observed in 2019 that we expect to stay for 2020 were co-branding, social media marketing, […]

Market research: Sports in China

Currently, the sports industry contributes about 2% to a country’s GDP in western world, but in China, it is the other way around. In China, the sports industry GDP accounts for less than 5% of gross GDP. In America, for example, sports events are almost all industrialized into professional leagues such as the NBA, NFL, […]