Through black cookies and creamy fillings, Oreo and Jay Chou linked sandwich cookies with Chinese ink art
On October 15th, Oreo, together with its brand ambassador Jay Chou, launched a music video titled “笑奥江湖, 玩心无极” (Laugh proudly at the world, keep a heart of innocence). Oreo linked the color of its classic cookies with the black and white in the traditional Chinese ink paintings. Oreo and Jay Chou’s ink art blockbuster landed […]
“The Summer Palace x Big White Rabbit” is a vivid example of a company using nostalgia marketing
A vivid example of a company using nostalgia marketing (read more about nostalgia marketing) is the collaboration between the Shanghai milk candy brand White Rabbit (大白兔) and Summer Palace (欧和园).These local and popular brands collaborated for the first time and launched a product with a series of candy gift boxes called “The Summer Palace x Big White Rabbit”, “Ji Tu […]