Xiaomi X Marie Claire collaboration: Xiaomi’s plan to attract more female users
On June 11th, Xiaomi’s campaign targeting women was first released on Weibo by Marie Claire 嘉人’s official account, and gained 25,000+ reposts and 50,000+ likes. In this campaign, Xiaomi and Marie Claire invited actresses, Wu Jinyan and Zhang Huiwen, and seven industry elites to answer questions under the themes “告别过往，生生不息 An Endless Life with a […]
High competition between Huawei and Xiaomi
Huawei and Xiaomi both take leading roles in China‘s smartphone market. Nowadays, we have witnessed fierce competition between these two companies, both competing for greater market share. As of Q2 2015, Huawei is recognised for the first time as China’s top smartphone vendor, whilst Xiaomi has fallen to second place. How Does Huawei defeat Xiaomi? The […]