The Programmatic Advertising Ecosystem in China
What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. Download our report on the programmatic advertising ecosystem in China […]
[Podcast] China Paradigm 37: How to master programmatic advertising in China
Shimi Azar brought Spotad to China, a platform that simplifies mobile marketing. In this episode of China Paradigm, we learn about Shimi’s entrepreneurial story that started as a one-semester study abroad in Beijing and became an 8-year journey in China. Additionally, we get insight into programmatic advertising in China, tips and what to avoid. Highlights […]