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programmatic advertising China podcast

[Podcast] China Paradigm 37: How to master programmatic advertising in China

Shimi Azar brought Spotad to China, a platform that simplifies mobile marketing. In this episode of China Paradigm, we learn about Shimi’s entrepreneurial story that started as a one-semester study abroad in Beijing and became an 8-year journey in China. Additionally, we get insight into programmatic advertising in China, tips and what to avoid.

Highlights of this episode include:

  • Understanding demand-side platform, supply-side platform, and programmatic advertising
  • How ad platforms target users
  • Differences in China and the West in advertising
  • What is the minimum budget of programmatic advertising
  • How to ensure the creative content is good enough, including a story with Uber as a client
  • Difference between programmatic and prescriptive advertising

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.

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