Daxue Talks 75: Digital transformation and the CRM landscape in China
0:54: What are the main requests during and after the COVID-19 lockdown? 2:58: In early 2019, when we did an interview with you, you said that the keyword for 2019 would be ‘omnichannel.’ How does it look like for the first quarter of 2020? 6:27: In the West, we see that CRM companies like Salesforce […]
Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?
Find here Daxue Talks episode 74. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses channels that can replace email newsletters in China and explains what is behind the distribution of SMS. We know that email Newsletters are not effective in China. Which channel can replace newsletters? You mentioned SMS solutions […]
Daxue Talks 71: Operating chatbots in China: Implementation, limitations, and mistakes
0:54: How do you implement chatbots on your mini-program, website, or platforms like Taobao or JD? 3:22: What software is required to implement a chatbot in China? Is it implemented with the help of existing software? Also, what are the limitations of chatbots? In the past over the last three years we overestimated the intelligence […]
Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China
Find here Daxue Talks episode 70. In this interview, Aurelien Rigart shares his expertise on the coding of mini-programs in China and tells us more about the key components of private traffic in China. What are the different components of private traffic? What is used to create private traffic in China besides your own website and WeChat? […]
China Paradigm 109: Building a SaaS in the Wechat, Weibo & Douyin ecosystems
Building a SaaS in China Matthieu David interviews Alex Duncan, Co-founder and Product Lead, and Alex Li, VP at KAWO Head of Brand and Agency Partnerships. If you are a big brand trying to establish yourself on the Chinese market you’re going to need a strong social media presence. Thus, we decided to arrange this […]
China Paradigm transcript #97: Managing a supply chain in the Chinese food industry during the virus outbreak
Find here the China paradigm episode 97. Learn more about the Chinese food industry during the virus outbreak and listen to David Beutin’s, sales manager at Lactalis International experience in China’s dairy industry. Full transcript below: Hello everyone, this is China paradigm where we, Daxue consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone I’m […]
China paradigm transcript #94: Connecting Europe and Chinese leaders in 2020
Find here the China paradigm episode 94. In this interview, Yingzi Yuan, Executive Director at Europe China Foundation, discusses Europe-China business relationships and how her foundation is connecting Europe and Chinese leaders. Full transcript below: Hello everyone, this is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Matthieu David: Hello everyone, I’m […]
Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?
Can you provide interesting cases on how brands on Xiaohongshu adapted to new conditions during the crisis? I think I’ve seen some interesting cases. For example, one is from HeyTea. We know HeyTea is one of the most popular milk tea brands in China, and during this time, because people can’t go out to their […]
China Paradigm transcript #93: How can companies manage their brand development in China’s market?
Find here the China Paradigm interview # 93 and learn how companies are able to manage their brand development in China’s market. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone. I’m Matthieu David; the founder of Daxue Consulting and its podcast […]
China Paradigm transcript #92: All what you can learn from a one-stop application for freelancers in China
Find here the China Paradigm 92 and experience the Chinese gig economy with Hammer Guan and his application for freelancers in China, Youbangxin. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Sofya Bakhta: Hello everyone, I am Sofya Bakhta a marketing strategy analyst at Daxue consulting, […]