digital transformation in China

Daxue Talks 75: Digital transformation and the CRM landscape in China

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CRM in China

Our guest Aurelien Rigart, Vice president and partner at IT Consultis, shares his insights on brands’ online survival during and after COVID-19, how digital marketing is evolving, and how he is anticipating a CRM collaboration between western and Chinese companies.

Jump to the questions:

  • 0:54: What are the main requests during and after the COVID-19 lockdown?
  • 2:58: In early 2019, when we did an interview with you, you said that the keyword for 2019 would be ‘omnichannel.’ How does it look like for the first quarter of 2020?
  • 6:27: In the West, we see that CRM companies like Salesforce or Zoho have been able to expand massively and be titans in their industry. What CRM players are big in China?


Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.

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