Posts Tagged "Digital Marketing"

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Daxue Talks 75: Digital transformation and the CRM landscape in China
15Jul

Daxue Talks 75: Digital transformation and the CRM landscape in China

CRM in China Our guest Aurelien Rigart, Vice president and partner at IT Consultis, shares his insights on brands’ online survival during and after COVID-19, how digital marketing is evolving, and how he is anticipating a CRM collaboration between western and Chinese companies. Jump to the questions: 0:54: What are the main requests during and […]

Tommy Hilfiger in China: Digital marketing and celebrity endorsements
18Mar

Tommy Hilfiger in China: Digital marketing and celebrity endorsements

Founded in 1985, in The United States, Tommy Hilfiger is a highly recognizable designer brand dedicated to producing unique, classic and highly fashionable clothing and accessories for the global market. The product range includes men and women’s wear, children’s wear and a jeans collection. Other affiliated products include as watches and perfumes. Tommy Hilfiger in […]

Coach in China: A fast-growing affordable luxury brand
16Mar

Coach in China: A fast-growing affordable luxury brand

Coach’s history dates back to 1941. It started as a family-run workshop in New York City with a simple goal—to make beautiful, functional items in modern shapes from the finest leathers. In 1979, Lew Frankfort joined the company and came up with the concept of an “affordable luxury brand.” In the late 1980s, Coach began […]

Nike in China: Embracing digital transformation
12Mar

Nike in China: Embracing digital transformation

Amid slowdown of global markets, the Chinese market is increasingly significant for international sportswear brands like Nike. Then, what is Nike, the largest athletic company, doing to succeed in China’s challenging market. Nike in China owes some of their success to their digital strategy. “China’s fast growing 5G technology infrastructure, artificial intelligence, machine learning and […]

China Paradigm 93: Building an event-native agency in China’s digital world
22Jan

China Paradigm 93: Building an event-native agency in China’s digital world

Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many […]

Daxue Talks transcript #5: Domestic e-commerce on Tmall
24Oct

Daxue Talks transcript #5: Domestic e-commerce on Tmall

Find here the Daxue Talks episode 5. Learn in 2-5 minutes the latest updates about the domestic e-commerce on Tmall. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the costs of using […]

Daxue Talks 5: How to negotiate with Tmall in 2019
24Oct

Daxue Talks 5: How to negotiate with Tmall in 2019

How to negotiate with Tmall in 2019 The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we better understand the Tmall ecosystem and find answers to basic but essential questions. Jump to the questions: 0:23 What are the costs of using Tmall for […]

Daxue Talks 4: How to start an online business in China
24Oct

Daxue Talks 4: How to start an online business in China

Start an online business in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we clarify the difference between cross-border and e-commerce businesses in China. Also, we learn about the requirements to use Tmall Global. Jump to the questions: 0:23 What are […]

Daxue Talks 3: The differences between the main cross-border platforms in China
23Oct

Daxue Talks 3: The differences between the main cross-border platforms in China

Differences between the main cross-border platforms in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we ask Olivier the first portion of most frequently asked questions about cross-border platforms in China. Jump to the questions: 0:35 What are […]

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