Shein’s marketing strategy: From a U.S.-China focus to global expansion
Shein is the largest Chinese cross-border fast fashion e-commerce company, with presence in over 150 countries and 235 million downloads across in the world. Its largest markets are the United States and some European countries, including Germany, the United Kingdom, and France. In the United States, the Trump administration announced on February 1st, 2025, that […]
Temu’s rapid growth: Can its low-cost approach sustain and overcome regulatory risks?
Temu is a Chinese online shopping platform owned by PDD Holdings, the multinational conglomerate that owns discount shopping app Pinduoduo. Known for its bargain prices, this international version of Pinduoduo was launched in the United States in September 2022. It soon became available in some European countries, including the United Kingdom, Italy, and Germany, in 2023. Since then, Temu […]
Cider’s marketing strategy: what you should know about the most promising Shein wannabe
Shein, one of the most valuable startups and the fastest-growing e-commerce company in the world, has paved the way to a new way of conceiving fast fashion that has been labeled as “real-time fashion,” thus causing the mushrooming of low-cost cross-border e-commerce platforms attempting to emulate the great success of the Nanjing-based company. So far, […]