Temu’s rapid growth: Can its low-cost approach sustain and overcome regulatory risks?
Temu is a Chinese online shopping platform owned by PDD Holdings, the multinational conglomerate that owns discount shopping app Pinduoduo. Known for its bargain prices, this international version of Pinduoduo was launched in the United States in September 2022. It soon became available in some European countries, including the United Kingdom, Italy, and Germany, in 2023. Since then, Temu […]
Shein’s market strategy: how the Chinese fast-fashion brand is conquering the West
Shein is now the largest Chinese cross-border fast fashion e-commerce company. The e-tailing brand reaches consumers in the United States, France, Russia, Germany, and over 150 other countries. In 2023, the app had over 261.9 million downloads, with over 53 million users worldwide. The e-commerce platform stands out as one of the most rapidly expanding fashion retail websites in the […]
Cider’s marketing strategy: what you should know about the most promising Shein wannabe
Shein, one of the most valuable startups and the fastest-growing e-commerce company in the world, has paved the way to a new way of conceiving fast fashion that has been labeled as “real-time fashion,” thus causing the mushrooming of low-cost cross-border e-commerce platforms attempting to emulate the great success of the Nanjing-based company. So far, […]