Viral success, ethical controversy: Dissecting Shein’s marketing strategy
While fashion powerhouses struggle to adapt to shifting trends and global trade tensions, Shein is thriving, selling USD 5 dresses at lightning speed to millions around the world. Founded in 2008, Shein has become the world’s largest fast fashion e-commerce platform, with operations in over 150 countries, but none in its home market of China. […]
Temu’s rapid growth: Can its low-cost approach sustain and overcome regulatory risks?
Temu is a Chinese online shopping platform owned by PDD Holdings, the multinational conglomerate that owns discount shopping app Pinduoduo. Known for its bargain prices, this international version of Pinduoduo was launched in the United States in September 2022. It soon became available in some European countries, including the United Kingdom, Italy, and Germany, in 2023. Since then, Temu […]
Cider’s marketing strategy: what you should know about the most promising Shein wannabe
Shein, one of the most valuable startups and the fastest-growing e-commerce company in the world, has paved the way to a new way of conceiving fast fashion that has been labeled as “real-time fashion,” thus causing the mushrooming of low-cost cross-border e-commerce platforms attempting to emulate the great success of the Nanjing-based company. So far, […]