How outdoor trends and national brands are redefining China’s sneaker market
In 2024, China’s sneaker market was shifted by the rise of both national and niche, premium outdoor brands. Sneakers have become a popular fashion trend and status symbol among Chinese consumers, particularly the younger generation. This market holds great potential due to the increasing influence of outdoor sportswear in fashion and the growing focus on footwear […]
China’s luxury leather goods market remains resilient despite the pandemic
Chinese consumers were reported to spend 741 billion RMB on luxury goods in 2021, recording an increase of 36% compared to the previous year. Despite the impact of Covid-19, China’s luxury market has witnessed continuous growth. According to Bain & Company, China’s luxury market accounted for 21% of the global market in 2021, and it […]
Running equipment in China
Running equipment in China Overview of China’s sportswear market China’s sportswear market has expanded rapidly in recent years, particularly so for footwear like cross-training shoes and apparel products. Since cross training shoes are very multi-functional and can be worn for a wide variety of sports such as walking, running, tennis and basketball, they become the […]