Shopping malls in Shanghai: The forefront of China’s retail experimentation

The scale of the shopping mall in Shanghai is a direct reflection of the city’s economic gravity. With a GDP of RMB 5.67 trillion (USD 814 billion) in 2025, Shanghai is solidifying its status as the 5th largest city economy in the world. With 25.96 million square meters, the city is China’s largest retail market. […]

How can international brands successfully use Live-Stream Shopping to advertise in China?

Online broadcast

Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]