Tanning in China: Will this trend shift China’s beauty standard of “the fairer, the prettier”?
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Tanning in China is the latest trend challenging the country’s rigid beauty standards. Traditionally in China, a tan has been associated with physical labor in rural areas, whereas paler skin indicated a higher status. The craze around tanning in China first appeared this summer when the former Victoria’s Secret Model Angel He Sui posted a […]
COVID-19 impact on China’s beauty sector
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In the past five years, the beauty sector in China had shown a steady increase, and China had become the world’s second largest beauty market in 2019. However in late 2019 to early 2020, COVID-19 impact on China’s beauty sector played out in many ways, forcing beauty brands to reconsider their China market strategies. Learn […]
Male Grooming Market in China: The Rise of Male Beauty
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Male Grooming Market in China Discover the latest industry trend for male’s grooming. Worldwide, cosmetic for men were disregarded for a long time, because of their own condition, men were considered as too virile and careless about their outer appearance. There has been a pivotal shift in male pampering culture during the last decade, giving […]