Dewu in China: How Gen-Z is redefining social commerce

Dewu in China

In China’s dynamic e-commerce landscape, Dewu—also known as Poizon—has emerged as a leading platform among Gen-Z consumers. Launched in 2015 as a sneaker authentication service under the name “毒” (Poison), it has since developed into a social commerce platform that integrates shopping with community engagement and trend-driven content. Dewu in China has established itself as […]

CharlieTown Milk Tea: The rise of China’s “Hermès of Milk Tea”

CharlieTown Milk Tea has quickly risen to prominence in Shanghai, earning the title of the “Hermès of Milk Tea” among milk tea consumers. First opened in November 2021, CharlieTown Milk Tea has opened a total of 8 stores in the past three years. Despite its high price and minimalist lineup, the brand has captivated both […]

Kuaishou is much more than just another Douyin

Kuaishou, a massive short-video app that has already gone public, might not be widely recognized beyond China, unlike Douyin. For foreign investors, it could be perceived as just another Chinese tech unicorn that has undergone an IPO. Among Chinese urban dwellers, however, the app is often labeled as a 土tu (tacky) app, known for its […]

Chinese Valentine’s Day: decoding how brands craft Qixi campaigns

daxue-consulting-Qixi-in-China

The Qixi Festival  (七夕), also known as the “Double Seventh Festival” or Chinese Valentine’s Day, is a celebration deeply rooted in Chinese culture. It occurs on the seventh day of the seventh lunar month. This year, it was on the 22nd of August. The festival originates from the legend of the Cowherd and Weaver Girl […]