A comprehensive guide to China’s social media platforms in 2026
The ecosystem at a glance Social media platforms in China sit at the center of daily life, folding messaging, short video, search, payment, and shopping into a single screen. One app here covers what messaging, video, and payment apps handle separately in most other markets, which is why screen time concentrates in a handful of […]
WeChat marketing: What brands should know about the gateway to the Chinese consumer market
WeChat is a multi-purpose app released by Tencent in 2011. As a messaging app, social media platform, and mobile payment solution, WeChat quickly became a must-have application in mainland China. Boasting more than 1.3 billion monthly active users (MAUs), it is used for a wide range of applications from paying bills to ordering food, shopping […]