Chinese social media platforms: everything you need to know
Compared to the western part of the world, the situation of social media in China is very different. Creators and platforms must face more challenging legal environment. Apps such as Facebook or Twitter are inaccessible. Nonetheless, Chinese social media platforms managed to attract a pool of users which in June 2022 reached up to 1.05 billion […]
WeChat marketing: What brands should know about the gateway to the Chinese consumer market
WeChat is a multi-purpose app released by Tencent in 2011. As a messaging app, social media platform, and mobile payment solution, WeChat quickly became a must-have application in mainland China. Boasting more than 1.3 billion monthly active users (MAUs), it is used for a wide range of applications from paying bills to ordering food, shopping […]