NIU’s expansion journey within the electric two-wheeler market in China
Within the electric two-wheeler market in China, NIU has recently embarked as a new disruptive competitor. The company has been able to swiftly expand its product line amidst an unprecedented increase in demand for efficient urban transportation solutions. It was also driven up by rising concerns about air quality and increased traffic congestion. In this […]
“What happened to the milk tea brands which were exposed on March 15th”: Trending hashtag on Chinese social media
While traditional milk tea in China has been losing its popularity among young people nationwide in the past few years, new-style tea brands appear to be gaining momentum. According to a newly released report on China’s new-style tea market by the China Chain Store & Franchise Association and Meituan, the market size of the new-style […]
The future of sustainable fashion in China
Though currently niche, one area of China’s fashion industry that is projected to grow is sustainable fashion. Sustainability awareness is not only rising, as we found in our 2022 Green Guilt report, but there are many other hidden motivators driving sustainable fashion in China. In this report, we use social listening to uncover what Chinese […]
“Why leftover blind boxes are trending?”: Trending hashtag on Chinese social media
Recently, a new trend of purchasing discounted unsold food in blind boxes, known as “leftover blind boxes (剩菜盲盒)” has taken off in China’s first-tier and new first-tier cities, particularly amongst young people. Consumers can enjoy 1/3 or even 1/4 of the regular price of a variety of food items such as sushi, coffee and bread […]
Patagonia in China promotes sustainability by doing the opposite of other brands: Saying no to shopping festivals
Patagonia is an outdoor clothing brand based in California, founded by American rock climber Yvon Chouinard in 1973. In contrast to the many fast fashion companies using sustainability as a PR stunt, Patagonia takes its philanthropic advocacy seriously. As one of the certified B corporations since 2012, Patagonia has been dedicated to climate change, environmental […]
5 Sustainable Fashion Brands in the Chinese Market
Ever since the Copenhagen Fashion Week has officially launched its sustainability Action Plan 2020-2022, more brands and designers have started focusing on environmental-friendly fashion. The three-year plan has encouraged the fashion industry to reduce carbon emissions and resource waste, which is an important goal for upcoming years. Sustainable development is imperative for all industries, especially […]
China Paradigm 85: Why the 21st century Karl Marx would build a brand to communicate ideology
Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta-Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the […]