Ruffley, slimming and modest, what social listening taught us about Chinese women’s swimwear preferences
As part of China’s State Council national strategic policy, the target was set for the gross output of the sport industry to generate approximately USD 815 billion per annum by 2025. Coupled with swimming as a new status symbol in China, the question of Chinese women’s swimwear preferences is important for swimwear brands who understand […]
Localizing international swimwear for Chinese consumers’ preferences
The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable income that accompanies the ongoing Chinese economic boom. […]