China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann
In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]
Singles’ Day vs. Black Friday: Does Singles’ Day win it all?
Singles’ Day vs. Black Friday: how do they compare to each other? Singles’ Day vs. Black Friday. The Christmas holiday shopping season is here! After the Double Eleven shopping festival, Black Friday took place last Friday. Both events have broke records, but how do they compare to each other? Looking at the figures, Singles’ Day achieved […]