In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China.
Highlights of this episode:
- About Melchers
- Net sales
- Melchers’ case studies that are most illustrative of China
- Competing with other companies
- Navigating risks
- Training and time investment for selling a luxury product
- A standard way of working with malls
- Most successful format for market entry
- Budget allocations to opening the first shop
- Working with a TP (T-Mall partner)
- One unexpected success in China
China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.
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