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From east to the runway: the irresistible ascent of Chinese designer brands

In recent years, at fashion shows and various events, many domestic and international celebrities have been seen wearing clothing from Chinese fashion brands, and an increasing number of Chinese designer brands are entering the international spotlight. At the 2023 Met Gala red carpet, Cardi B appeared in a specially tailored camellia dress designed by Chinese […]

Gucci in China: a tale of elegance and cultural connection


The luxury goods sector has experienced significant growth in China over recent decades, triggered by a remarkable surge in disposable income. Consequently, renowned international luxury brands such as Coach, Hermès, and Prada have all strategically penetrated the Chinese market, seeking to capitalize on the burgeoning demand. However, among the abundance of luxury brands vying for […]

Ralph Lauren’s resonance with China’s 2023 online trends

ralph lauren in china

Ralph Lauren Corporation, the American accessible luxury brand renowned for its polo shirts, entered the Chinese market in 2011, making it a relatively late entrant compared to brands like Louis Vuitton and Chanel. The company achieve a remarkable success among local consumers and, in 2023 Q3, its sales experienced a remarkable surge of over 30% […]

Chinese counterfeit products dominate the worldwide fakes industry

Chinese counterfeit products

China leads the world in counterfeit and pirated products. In fact, 75% of the value of counterfeit and pirated goods seized by U.S. Customs and Border Protection in 2021 was from China and Hong Kong. Within China’s borders, forgeries of luxury-brand products are more prevalent than in any other country in the world. When on the […]

The new wave of Chinese rap music: how can brands engage with it

Chinese rap music

The Chinese rap music trend started in the late 90s when Chinese people were heavily influenced by US hip-hop. The lyrics were originally written to send a message of social critique, a form of rebellion from oppressive censorship and the limitation on self-expression. Indeed, the first rap songs were shared through illegal sites and then […]

What happens when luxury fashion brands tap into the F&B industry in China

Luxury brands are venturing outside of their core market segment, especially when it comes to Asia. Beyond expanding into fashion-related sectors, such as beauty and jewelry, several luxury fashion brands decided to tap into the F&B industry. In 2015, Gucci made the move to open a restaurant called “1921 Gucci Café” in Shanghai’s luxury shopping […]