Glocalization in China: how international F&B brands appeal to Chinese consumers
China’s F&B industry has dramatically evolved over the past decades, reaching 172 billion RMB market value in 2019. Due to the various types of eating habits and tastes of Chinese consumers, F&B brands need to be careful about their strategies when entering the market. In recent years, food shopping habits have drastically changed in China. […]
China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann
In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]
5 Steps for Conducting Business in China
A Guide to Conducting Business in China China can be a great location to consider when setting up a business. There are no nations with population vaster than 1.3 billion. This Guide focuses on the key points to form a WFOE, a Wholly Foreign Owned Entity in China. Foreign companies can go into China and […]
Market entry in China for Apparel manufacturers
The Chinese E-commerce Market – International Players Want to enter China’s market After seeing impressive performance of the domestic brands that have gained so much through Internet Retailing, International apparel manufacturers also want a piece of the action. Indeed, with over 100 new stores, opened in China in 2011, 30 of which were Zara, and an annual […]