Market Study: Tennis and its equipment market in China

tennis in China-Daxue Consulting

Tennis in China: Cultural evolution Tennis is a rapidly growing sport in China that has received much private and public support. Today, it has become firmly entrenched in the Chinese consciousness as one of the most popular sports in the country. Tennis is now the third-most popular sport on television in China, behind Association football […]

Market research: Tennis in China

A General Landscape of Tennis Development According to a market research on audience rating, following football and basketball, Tennis has steadily become the third most popular sport for Chinese spectators to watch on television. Let’s look at the numbers: 30, 000 established tennis courts and a roughly estimated 14 million tennis professionals and enthusiasts are in […]