China’s gaming crackdown and the impact on game manufacturers and the e-sports industry
Recently, Chinese government initiated several crackdowns on different industries. One of them was China’s gaming crackdown. Strict regulations regarding this sphere started as early as 2019 and continued in 2021, they included rules for video game characters and limited time to play games for minors. The number of underage Internet users in China in 2019 […]
Keys to nostalgia marketing in China: Qualitative research on what makes Chinese millennials and gen Z nostalgic
Nostalgia marketing aims to capture customers’ attention by appealing to cherished memories. Nostalgia marketing is done through returning to concepts from an earlier phase in target consumers’ lives like family, holidays, and school, through triggers like music, tastes and images, or through pairing with popular brands, products and icons from childhood and early adulthood. From […]
The Virtual reality market in China
Why VR brands should keep an eye on the Chinese market When it comes to virtual reality (VR), all eyes are on China. Indeed, its market is developing far faster than anywhere else. An infographic made by Daxue Consulting shows that within four years, the world VR market will grow by 1000 %. In 2020, […]
The AI in China 2020 White Paper
This AI in China white paper is broken into two parts. The first section details the types of AI technology currently employed in China. The second part explains how industries are leveraging this technology with concrete examples. This report is available, for free, to anyone interested to learn more about the role of artificial intelligence […]
Podcast transcript #86: A promising company developing games for the Middle East from China
Find here the China Paradigm 86 and experience the game industry in China with Vincent Gossub, a company that specializes in adapting and developing games for the Middle East from China. Full transcript below: Matthieu David: Hello everyone. This is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Hello everyone. Today, I […]
Console Games in China – The Next Level Up?
Over the next three years, the international games market will pass US$100 billion, and is expected to be reaching US$102.9 billion in 2017 according to some reports. Annual growth is taking place at the high-speed of +8.1%. The expansion is essentially attributed to the development of the Asian markets coupled with the rising mobile market. […]
Market Research on Electronic Arts (EA), Entertainment in China
Electronic Arts Inc. is a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA, founded in 1982, now has over 9000 employees worldwide and has become one of the electronic entertainment giants in the world. Market Research for […]