Leveraging WeChat mini programs for enhanced brand engagement and independence
WeChat Mini Programs are lightweight applications that exist within the WeChat platform. Unlike traditional apps, users don’t need to download them separately. They are cost-effective, developed with HTML, JavaScript, and CSS, and designed to provide a simple, enjoyable user experience. Understanding WeChat mini programs WeChat MPs eliminate the need for separate app downloads, work wherever […]
WeChat marketing: What brands should know about the gateway to the Chinese consumer market
WeChat is a multi-purpose app released by Tencent in 2011. As a messaging app, social media platform, and mobile payment solution, WeChat quickly became a must-have application in mainland China. Boasting more than 1.3 billion monthly active users (MAUs), it is used for a wide range of applications from paying bills to ordering food, shopping […]
Chinese Digital Marketing Ecosystem in 2021
This article on Chinese digital marketing ecosystem in 2021 was published in the 2021 spring edition of the German Chamber Ticker, download the Ticker Magazine here! The events of 2020 did not change the trajectory of Chinese e-commerce, but rather accelerated the country’s consumption to a digital future that was, sooner or later, inevitable. As we […]