Daxue Tech

Home / Daxue Tech
Daxue Tech

Data collection has always been an important aspect of market research, and with recent advances in technology, the research, analysis, and delivery of data has never been easier and more efficient. Daxue Tech utilizes a number of different tech-assisted research methodologies that allow us to perform a unique number of tests and obtain clearer and more impactful results. Research driven by tech at Daxue has created many more options for our clients and as such, has made a data a lot more accessible and easier to read. With this efficiency, technology has allowed Daxue Tech to seamlessly integrate both quantitative & qualitative analysis. The ultimate impact is being able to develop business insight faster and more comprehensively than previously possible.


Utilizing the most powerful technological advances in marketing research, Daxue Tech is able to integrate multiple data sources, as well as combine motivational-emotional data with passively collected data from sources such as social media or other digital data. This trend in market research is ever-evolving and Daxue is continually using tech for new data inputs and developing models that assist in the creation of more meaningful insights and viable applications.


Daxue Consulting has state of the art facilities with all of the most recent techs to support our research. We also employ some skilled professionals with expertise in a variety of areas to carry out this research. Daxue is committed to being at the forefront of using tech-assisted analysis to help your business or company achieve its greatest potential in China. Below are some of the different methodologies that tech has enabled us to perform:


  • Eye tracking in China: The purpose of such methodology is to track and understand the behavior of Chinese consumers in specific situations. Through Eye Tracking in China, our teams can analyze the patterns of your target consumers according to different displays or stimuli. The output is an analysis of the efficiency of material such as packaging, advertising, website design, mobile APP features.


  • Store-Checks in China: Store-checks help our clients get in-depth knowledge on a range of products in one specific location. It also contributes to identify products with visuals, counting the number of prospects/customers, and the visuals on the Point of Sales (POS). Daxue Consulting added a tech aspect in this methodology through the development of its mobile APP The Store-Checkers to collect data and track the fieldwork.


  • Online Survey in China: Online surveys in China are a methodology which use the internet to gather data and information about the market, the competition, and the consumers. Our staff can help to answer such business questions related to crucial elements for developing your activity in China, such as: How to sell on Taobao or Tmall? How should you use the Chinese social networking services?Information delivered by our online market survey can help you identify trends which will place you ahead of the competition and assist you with making the right decisions to get better results.


  • Sensory Research China: This approach is a scientific research methodology that applies the principles of experimental design and statistical analysis to human senses (taste, smell, sight, touch, hearing). It can be used as a way to evaluate consumers’ perceptions on a product’s taste, color, smell, etc. Sensory research China is an effective and efficient tool that can aid companies in understanding the preferences of the Chinese consumer.


  • In vivo research in China: In vivo studies allow our clients to gather information within the context of shopping. This type of the investigation in China consists of in-store fieldwork and behavioral analysis. In vivo research is an innovative methodology which can lead you to take substantial competitive advantage by collecting information that your competitors might not have.

With these different tech-assisted methodologies, combined with our already cutting-edge market research methodologies, clients are guaranteed to be presented with the most up to date, and relevant information for their China needs. Daxue Tech is at the forefront of consulting firms utilizing tech in a variety of ways to gain a better understanding of Chinese consumer patterns, products & services, brand marketing, and consumer feed-back. Daxue Consulting has all the capabilities to manage any research or analysis that you might require. Technology is an important part of this research, and we look forward to helping your business grow in China.