Our Team – Shanghai

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David Matthieu
President and founder
Matthieu was educated at ESSEC Business School, where he first encountered the ideas behind Daxue’s innovative model, and it was at the prestigious Peking University that he found a way to apply them to China. With great experience in finance and consulting, he has provided services in China to over 100 clients, and has been widely quoted in media outlets including Financial Times, the Wall Street Journal, Reuters, Yahoo Finance, Forbes, Technode, TechinAsia, Israeli press and Peking University Press, as well as on BFM Radio.

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OUR PROJECT TEAM

Clement Mougenot
Senior Associate
Clement graduated from the EDHEC Business School where he studied and majored in International Marketing. Since then, Clement has been working in the marketing and market research field and has built a comprehensive experience in research methodologies such as surveys (online and offline), focus groups, mystery shopping, sensory research, in-depth interviews and many more. He has been living and working in China for 4 years. He joined Daxue Consulting over two years ago, and has been supporting the company’s development since then.

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Natasha Zhang
Project Manager
Natasha Zhang studied at at Kent Businesss School in the UK where she earned her MBA, and holds a Bachelors in English Literature from Ningbo University. She’s had eight years working experience in business development and sourcing. She has experience with China’s sourcing and distribution networks.

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Min Chun
Min Chun
Project Manager
Min Chun studied in the States at the University of Illinois at Urbana-Champaign as well as at the International College of Hotel Management (ICHM) in Adelaide in Australia. He’s had six years working experience previous to joining Daxue Consulting in Japan, Korea, Hong Kong and China.

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Hu Yuwan
Fieldwork Project Manager
Yuwan graduated from University of Bourgogne and INSEEC and has been working in the market research field for 4 years, both in France and in China. She joined Daxue Consulting in 2015 has completed various projects in different sectors, such as cosmetics, education, printing, and F&B. Fluent in English, Mandarin and French, she has developed a profound insight into the operations of foreign companies in China.

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Huan Zhang
Project Manager
Huan received MS in Management from Emlyon Business School and two bachelor degrees in philosophy and economics. She has international working experience in the global marketing department of Bayer before joining Daxue.

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Eva Kam
Project Manager
Eva joined us from Hong Kong where she graduated in Media and Communication at City University of Hong Kong. Before joining Daxue Consulting, she worked as a Publication Executive in the French Chamber of Commerce in HK. Besides, she has been exposed to different cultures as she experienced life style in south of France, Netherlands and New York.

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Chunling Shi
Project Manager
Chunling studied in East China Normal University, where she earned a bachelor degree in Information Management. She had five years working experience in the marketing department of Chinamobile before joining Daxue, and she has extensive experience in projects related to focus groups and interviews.

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Cindy Chen
Project Manager
Cindy graduated from Audencia Nantes Business School with a master degree in International Management and Chongqing University with a bachelor degree in Automation. Before joining Daxue, she was working in the mortgage department of  HSBC and R&D department of Chuanyi Automation Co., Ltd. She has experience in both business and engineering.

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OUR PARTNERSHIP TEAM 

Thibaud André
Senior Consultant and Marketing Manager
Over the years spent in China, Thibaud acquired knowledge of market analysis and any market research methodology administrated in the Chinese market. He is also involved in marketing operation methods such as SEO, social media development or public relations. Prior to joining Daxue Consulting, he spent 4 years working in the field of marketing and within marketing research firm Nielsen as an international ad hoc research executive. Thibaud has a master’s degree in market research from IAE Rennes and the Shandong University. He can speak French, English and Mandarin.

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Greta Pogliani
Social Media Manager
Greta spent her university years between Italy, the United States, India and China. She holds a bachelor’s degree in Intercultural Communication and a master’s degree in Theory and Technology of Communication. Greta turned her passion for online communication activities into her career, gaining quite a bit of experience in executing social media and digital strategies for international brands. She joined Daxue Consulting in 2015 and is currently responsible for the company’s social media presence.

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Laurence Lam
Online Marketing Manager
Laurence graduated from ESG Management School in Paris with a master degree in Marketing. With her different exchanges abroad, in Australia and Austria, she improved her knowledge of International Business. She has worked with China based online C2C Company, Epermarket. She joined Daxue in 2015 and is now working on the Online Marketing strategy  by improving the SEO and the SEM of the firm.

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OUR HUMAN RESOURCES TEAM

Sophie Wang
HR Manager
Sophie Wang studied French and English at Shanghai International Studies University, where she earned her bachelor degree after a five year course.  She has worked for many years at several French companies before joining Daxue. She has extensive experience in human resources and company management. Sophie is in charge of the management of staff welfare and administration-centered activities. She is organizing, directing and coordinating the administrative functions of Daxue. She is working closely with all the departments, assisting the managers to understand and implement policies and procedures. She advises on pay and any remuneration issues.

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Yixiang Zhang
Campus Manager
Yixiang graduated from Manchester Business School with a master degree in Human Resource Management. After Working at YUM! Singapore, she joined Daxue in 2015. She has an expertise in the field of Human Resource Management.

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OUR RESEARCH TEAM

 
Xu Fei
Senior Consultant
Xu Fei studied in Zhejiang University of Finance and Economics, where she earned a bachelor degree in Taxation. She had one year working experience in German Chamber of Commerce, helping small and medium sized German companies do market research in China. She has experience in supply chain management.

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Zhong Yuli
Research Consultant
Having excellent research potential and an ability to actively contribute to the research projects goals as well as proven publication track record. Zhong Yuli is able to collect all the information in a constructive and creative manner.

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Zhong Linjia
Research Consultant
With a master degree at Tsinghua University -School of economics and managements Zhong is performing a wide range of functions in support of market research,  market analysis and market evaluation.

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Xia Ruiqi
Research Consultant
Ruiqi had an exchange in Austria, in the University of Applied Science. She is coordinating on-going service monitoring including data collection, data analysis. She is developing and conducting reports on a regular basis.

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Wang Shanshan
Research Consultant
Wang has a master degree at the Shanghai Jiatong University. She is in charge of summarizing the results and performing special studies by developing data and information assessment and recommendations.

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Tao Leyi
Research Consultant
Tao is working directly with the project manager in the development of new research as well as the analysis on ongoing projects. Tao has a strong quantitative and computer skills, with experience in data analysis and management using Stata.

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Li Mengying
Research Consultant
Li had a recent coursework in operations research and analysis. She has strong experience with specialized software or datasets, as required by the manager.

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Rosy Chao
Research Assistant
Rosy Chao is an English Literature major student in Shanghai Lixin University and meanwhile minors in CIMA. She had rich internship experiences in various field such as the automobile industry, educational institute and she is now working for Daxue Consulting as Research Assistant.

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Irene Ling
Research Assistant
Irene is graduate from a master degree in East China University of Science and Technology, with a major in Management Science and Engineering. She is now working as a Research Assistant at Daxue Consulting.

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Huang Ximing
Research Assistant
Huan is collecting and analysing the data. Huan is providing ready acess to all experimental data for the faculty researcher and/or supervisor. She also request or acquire equipment or supplies necessary for the project.

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He Qi
Research Assistant
He Qi compiles processes and analyzes data, records research procedures and results to maintain records for the projects.  

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Chen Xiaohang
Research Assistant
Chen Xiaohang is in charge of researching qualitative data elements and in charge of the data editing. He is assisting the project manager on various research projects.

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