The difficulty of infant formula market in China : the example of Karicare
Karicare is a leading infant formula brand of the global maternal and child nutrition experts Nutricia. Karicare has been founded in 1896, developed by Dr. Truby King with the incentive of “Help fatigued mothers, protect cute babies”. After a hundred years of development, Karicare has now become the market leading brand in New Zealand and […]
Bestseller in China
Overview of Bestseller in China Bestseller Fashion Group (Tianjin) Co Ltd, is a family-owned company established in Denmark in 1975. Up to 2011, Bestseller has enlarged its sales network to cover more than 300 cities in China. The company is engaged in the design and sale of both men’s and women’s clothing in China, under four mega […]
Internet of Things in China
What is Internet of Things The Internet of Things could be the next big technological breakthrough in the world can look forward to. This new technology that aims to link all the physical objects in our real life will play a key role in the next generation of information, networks and communication. Internet of Things […]
Taobao, Tmall and the online market in China (2/2)
Second part of our focus on Online market in China. The first part here Type of Online Retailer : C2C (Taobao) & C2b (Tmall) The most popular type of online retailers falls under the consumer to consumer (C2C) category. The C2C market model is a platform or marketplace, which connects individuals and smaller online business […]
Taobao, Tmall and the online market in China (1/2)
China’s Ecommerce revolution has effectively changed the way Chinese shop, retail stores sell, and how business is conducted. It has further given rise to new entrepreneurs and new businesses which are largely supported by the E-commerce engine. Consider that Alibaba Group, owner of the largest ecommerce web sites as Taobao and Tmall has a value […]
Market entry in China for Apparel manufacturers
The Chinese E-commerce Market – International Players Want to enter China’s market After seeing impressive performance of the domestic brands that have gained so much through Internet Retailing, International apparel manufacturers also want a piece of the action. Indeed, with over 100 new stores, opened in China in 2011, 30 of which were Zara, and an annual […]
Nail polish market in China
Market Analysis for the New Products of Essie in China The well-known nail polish brand Essie recently released its 3 new series of nail colors: the Navigator Her series aims to target “beautiful and ambitious ladies“; the Resort series seeks to be a “miniature of the amazingly attractive world” and the Wedding series are for […]
Focus on Bugatti and Luxury Cars in China
Focus on Bugatti and Luxury Cars in China To see more about luxury cars in China The Bugatti Company, and most particularly, the company’s founder Ettore Bugatti are venerable fixtures in the world of automobile engineering. From the very beginning, Bugatti’s unique constructions and high aesthetic standards have lead the brand to be recognized as […]
Luxury brands on Chinese social network services
What is the most efficient way to build your reputation using the Chinese Internet? Of course, there is a multitude of answers for this question, regarding to the specificities of each sector or each company. Here is a focus on the strategy of leading brand in China. Social Presence in Chinese Internet The social animation […]
Market of Childrenswear in China
Current Underdeveloped Chinese Childrenswear Market According to statistics, China has a vast number of childrens under 14 of age, which is about 216 million up to data from 2011, because of the sheer size of the country. This increase means a large potential market of children’s products, including childrenswear. However, results of China’s childrenswear market […]
Market Report on: Costa Coffee in China
Costa was founded by Italian brothers Sergio and Bruno Costa in 1971 and is now part of the Whitbread family of brands. Costa operates in 25 countries and is now the number two international coffee shop operator with 1,600 stores: 1,069 in the UK; and 531 overseas. Outlets Analysis of Costa Coffee in China According […]
Meituan, the leader of online group buying websites in China
Meituan.com started in Beijing in 2010. It is the market leader in the China group buying industry since 2012. The company has dramatically grown since 2011. It has now with nearly 16,440,000 active customers and over $2.6 billion transaction volume in 2013. Though it showed tremendous growth and leading market share, Meituan has struggled for […]