Sony in China

Sony in China

Sony in China Sony, the multinational conglomerate corporation has a huge commercial presence in electronics, game, and entertainment industries in China for the past thirty years. However, compared with its greatly strong market position ten years ago, Sony’s market share of PC, mobile phones, and televisions all shrunk to different extend due to its slow […]

Market analysis on Smart cars in China

Kobe Bryant smart cars

Market analysis on Smart cars in China To know more cars in China Smart, cooperation of Mercedes and Swatch, has been entered the market since 1998 in European countries. The innovative concept of the mini-sized vehicle quickly captured the market of young and fashionable people. It has a huge influence in China. Our focus today […]

New market for French pork in China

french pork in China

New market for French pork in China French cuisine is highly-considered in China; it is seen as elegant, delicious and high quality production. As for French wine, the demand for French pork products such as ham or sausage has increased rapidly. Traditionally, pork is the main resource to absorb protein and fat and the amount […]

What are the most important exhibitions to sell wine in China?

exhibitions to sell wine in China

What are the most important exhibitions to sell wine in China? More information about wine market in China. China is today one of the most important market for Wine; it is especially the first market for red wine. But how to enter this market? There are a lot of exhibitions to sell foreign-produced wine in […]

Fiat 500 in China: a market report

Fiat 500 in China

Fiat 500 in China: a market report To see more market report about automotive market in China Chinese market, as many people believe, is and will remain the biggest auto car market in the world. Unlike the European or the US market where the majority of car brands are local ones, Chinese market is unique […]

Market Research on Cars in China

Market Research on Cars in China China` spectacular economic growth over the past 20 years has been reflected in the emergence of the world`s fastest growing consumer market and a vibrant, burgeoning middle class. As incomes in China have risen, Chinese consumers` interest in products that were previously out of their reach, for example cars, […]

Opportunities and Risks of China Market Entry

market entry strategy China

Opportunities and Risks of China Market Entry Why entering China market? China`s economy has continued to grow with an average growth rate of 9.2% over the last five years. With the country poised to overtake the US as the second largest global economy by 2020 and destined to remain an engine of global growth for […]

Online Shopping Industry in China

Online retailing in China is going through a period of exceptional boom. Regardless of world economic condition, online retailing in China has experienced an explosive growth. Customers appreciate online price advantages over offline stores and love purchasing online. The number of online buyers reached 310 million by the end of 2013, quadrupled from the figure […]

Mini Cooper in China

Mini Cooper China

Mini Cooper in China In October 1961, the world’s first Mini Cooper was launched by BMC (British Motor Corporation, the combination of Morris Motor Company and Austin Motor Company). The new Mini Cooper produced by BMW has gained the current market of the young generation. In 2003, Mini Cooper entered China market. Pricing strategy of Mini […]

Where to invest in China

Where to invest in China Daxue Consulting provides valuable market research and market potential data to assist you in your entry in China. Our team aims to provide the best consulting service among every market research firm. When it comes to enter China market, find the good place to start your activity is crucial. It […]

Bio-cosmetic in China

cosmetic market china

With more and more multinational and domestic cosmetics companies launching new products into Chinese market, bio-cosmetics are becoming a fashionable trend. In the past six years, the annual growth rate of natural and eco-friendly personal care products is 12.4%. In 2008, the sales ofall personal care productswere $25 billion, which contributed to 0.52% of national […]

Cross Cultural Adaptation in China

Recently, China has witnessed a tremendous flow of foreign direct investment and there are a increasing number of foreign businessmen working in Sino-foreign joint ventures, foreign representative offices, wholly foreign-owned subsidiaries and branches. Although all Chinese expatriates encountered some cultural shocks and were greatly affected by communication, language, religious and traditional issues, several effective measures […]