Project: Analysis of End-user Perceptions in China

Analysis of End-user Perceptions in ChinaDescription: The client is a leading French culinary institution. In order to assess the demand for high-quality food in its cafeterias in China, the client asked Daxue Consulting to individually and collectively interview elderly Chinese people in Nanjing.

Output: 18 individual interviews of elderly Nanjing locals, as well as 3 focus groups in the city, analysis and strategic recommendations based on the results.