Project: BtoB Promotional Campaign Analysis in China for the wine market
Description: The client is a major French wine organization. It has been exporting and promoting its products to China for many years. In order to assess the impact and evaluate the influence of the client BtoB promotional campaign (market wine professionals all around China), Daxue Consulting benchmarked the influence of wine organizations in China and interviewed numerous wine experts all over China. Daxue Consulting was asked to assess and measure the impact of this advertising campaign so that the client can adapt and improve the brand image, the content of the ad, its keywords, etc.
Deliverables: Several reports including a benchmark of wine agencies’ advertising tools/campaigns, series of in-depth interviews with market professionals, conclusion and recommendations on how to adapt future advertising campaigns.