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The client is a multi-million-dollar family-owned prestige perfume brand with a vast portfolio of over 300 fragrances. The company has already a well-established global presence and now seeks to expand to Mainland China.
The client aims to expand its presence in the Chinese market, therefore reaching out to Daxue Consulting to create a tailor-made China go-to-market strategy and 5-years business plan.
To fully understand the potential, competition, and challenges in the perfume market in China and the best strategy for market entry, we offered the following services:
We acquired an in-depth understanding of the fragrance’s competitive landscape in Mainland China, which included:
After extensive research and market analysis, our team developed a suitable China-localized GTM Strategy and 5-Year Business Plan for the client (including distributor screening, value proposition, messaging house, sales, and communication channels, product portfolio, pricing strategy, ecosystem of partners, organizational strategy, P&L forecast, etc.).
During three months, we set up a project management office and carried out workshops and meetings with the brand representatives in China to align monthly deliverables and communications between all partners.
We delivered our recommendations in the form of an extensive report, including China-localized GTM Strategy and 5-Year Business Plan for the brand. We also covered the strategic outputs in a series of workshops with the client’s team, where we presented our key findings and recommendations for the brand’s entry into China.
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