Meat snacks in China: Spicy and protein-centric dominance
The snack landscape in China is undergoing a significant transformation. While traditional Western-style snacks are seeing a growth plateau, Chinese-style snacks are rising. This category reached RMB 90.5 billion in retail value by 2022 and was projected to sustain a CAGR of 9% through 2027. This expansion reflects a fundamental shift in Chinese consumer behavior. […]
Cracking China: How Coach balances expansion, pricing and brand image
Coach’s journey from a small New York leather workshop in 1941 to a global affordable luxury brand exemplifies the rise of accessible luxury. With annual sales of around $5.1 billion, Coach has built a strong presence worldwide, including a fast-growing market in China. Coach in China has become one of the brand’s key success stories […]
Second-hand luxury market in China: Once a social taboo, now a badge of smart consumption
In China’s evolving consumer market, a trend has taken hold: the strong emergence of the second-hand luxury market. Once considered shameful, it is now a symbol of savvy shopping. The global second-hand luxury goods market grew to an estimated USD 55 billion in 2024, and outpaced the sales of new luxury goods, with a 7% […]
Building a pop-up store in China that leaves a lasting impression
As Chinese consumers place more value on experiences than products, pop-up stores have become an important tool for brands. They offer unique and authentic moments that connect with people’s lifestyles, cultures, and values. These experiences often stay with consumers long after their visit. In the rapidly changing market, a pop-up store in China helps brands […]
The ice cream market in China: Healthier, cheaper, and aesthetically pleasing
Since 2014, China has been the largest ice cream market in the world. By 2024, the revenue will have reached RMB 137.4 billion (USD 19.16 billion). Cities in the eastern and southern parts of China, such as Shanghai and Hangzhou, are leading in ice cream consumption compared to northern China, which consumes less ice cream […]
Lego in China: Conquering the toy market one block at a time
With almost 300 million kids under the age of 18 in 2023, the Chinese toy and games market is extremely profitable. It is expected to reach a revenue of more than USD 19.1 billion in 2025. Lego is among the major players in this sector, holding over 43% of the market share in the construction toy category as of 2021. Due […]
The luxury watch market in China: Status, sophistication and counterfeiting
Despite broader economic challenges and a slowdown in the overall luxury sector, luxury watches continue to hold strong appeal among affluent Chinese consumers, increasingly viewed as a smart alternative investment during times of economic uncertainty. In 2024, the luxury watch market in China was valued at approximately USD 18.12 billion, reflecting steady growth, with an […]
Sephora in China: Losing ground in a new era of beauty
Once hailed as the go-to destination for premium beauty in China, Sephora in China now finds itself at a crossroads. Backed by LVMH, Sephora entered the Chinese mainland in April 2005 with its first store in Shanghai, introducing a globally inspired, sleek retail concept. Its stylish interiors and exclusive offerings—including localized brands like SkinVital, Fusion Beauty, […]
POP MART in China: How it became a brand that pops to mind
In July 2016, POP MART in China introduced blind boxes, signifying its evolution from a conventional toy distributor to a pop toy intellectual property operator. Not long after in 2020, it was listed on the Hong Kong Stock Exchange, paving the way for international expansion. Its revenue from Mainland China in the first half of […]
Despite lingering stigma, the male beauty market in China remains resilient
Beauty in China is shifting away from being an option to becoming a necessity. With growing awareness of beauty products and a desire to gain social acceptance, more men are turning to beauty products. Even the older generations, who tend to hold onto more stigma regarding beauty products, are slowly adopting them. While skincare is […]
Living and exercising with style in the sportswear market in China
Even though the broader apparel market in China is slowing, growing only by 0.8% year-over-year in January to June 2024, sportswear is an exception. As Chinese consumers prioritize health and leisure, they are spending more on sportswear. In 2023, the sportswear market in China reached RMB 492.6 billion (USD 68.8 billion), and it is projected […]
China’s pet food market: The engine behind China’s pet economy
The pet economy in China has become a vital and fast-growing sector, reaching an estimated RMB 300.2 billion in revenue in 2024, with a steady 7.5% year-over-year growth. At the heart of this expansion lies the pet food market, which accounted for over half of the total pet market spending, making it the industry’s largest […]