Despite lingering stigma, the male beauty market in China remains resilient
Beauty in China is shifting away from being an option to becoming a necessity. With growing awareness of beauty products and a desire to gain social acceptance, more men are turning to beauty products. Even the older generations, who tend to hold onto more stigma regarding beauty products, are slowly adopting them. While skincare is […]
Living and exercising with style in the sportswear market in China
Even though the broader apparel market in China is slowing, growing only by 0.8% year-over-year in January to June 2024, sportswear is an exception. As Chinese consumers prioritize health and leisure, they are spending more on sportswear. In 2023, the sportswear market in China reached RMB 492.6 billion (USD 68.8 billion), and it is projected […]
China’s pet food market: The engine behind China’s pet economy
The pet economy in China has become a vital and fast-growing sector, reaching an estimated RMB 300.2 billion in revenue in 2024, with a steady 7.5% year-over-year growth. At the heart of this expansion lies the pet food market, which accounted for over half of the total pet market spending, making it the industry’s largest […]
Following the vibes of music streaming platforms in China
The musical market in China is one of the fastest-growing markets worldwide and represents the backbone of the music market. Some key factors driving this growth are technological advancements, consumer demand and the rise of the middle class in China, contributing to market expansion. As such, the revenue of the music streaming market in China […]
How the rise of the pet economy in China is disrupting industries
In China, pets have transcended their traditional roles as guard dogs or pest catchers and become full-fledged family members, emotional confidants, and even status symbols. Once constrained to the outdoors, they now dine in restaurants, star in social media vlogs, and enjoy spa treatments complete with ocean-themed sound therapy. This transformation is not merely sentimental; […]
Tesla in China: Record sales amid rising challenges
In 2024, Tesla achieved over 657,000 vehicle sales in China. This marks a year-on-year growth of approximately 8.8% and setting a new record. According to data from China EV DataTracker, the Model Y became the best-selling car model in China in 2024, with a total of 480,309 units sold. Encouraged by this strong performance, the […]
Soft toy, hard day: Jellycat in China brings emotional comfort to young professionals
Founded in 1999 in London, Jellycat entered the Chinese market in 2013. However, it was not until recently that the brand gained significant popularity, especially among young female professionals in their 20s to early 40s. In 2024, Jellycat’s sales on major Chinese e-commerce platforms reached approximately RMB 830 million (USD 128 million), an a significant […]
2025 China’s pet economy report
China’s pet market is growing faster than the pet population itself, indicating a rise in spending per pet. To uncover what’s driving this growth and what sets China’s pet economy apart, Daxue Consulting analyzed 55 million posts between April 2023 and April 2025 across three major platforms—Weibo, Xiaohongshu, and Douyin—and conducted interviews with pet owners. […]
Mobile payments in China: How China became a cashless, mobile-first country
Mobile payments in China have become a key part of daily life, causing a clear shift to a cashless society across the nation. This change is reshaping city living and making it simpler for foreign guests to adjust. As China keeps opening up, including the recent growth of its visa-free transit program, travelers from other […]
The Yiwu market in China: Inside the world’s largest wholesale hub
The Yiwu wholesale market, also known as Yiwu International Trade City (中国义乌国际商贸城), is located in Yiwu City, Zhejiang Province, China. It is the world’s largest wholesale market, attracting thousands of international buyers every year. In the process of long-term development, Yiwu has found its unique industrial advantages, mainly focusing on light industry commodities. The diversity of […]
From beauty ideals to black market: The changing face of plastic surgery in China
In the bustling streets of modern China, a new trend is quietly reshaping the nation’s perception of beauty and self-improvement. Plastic surgery, once a taboo topic, has surged in popularity from both reconstructive and aesthetic aspects. Cosmetic surgery, a subset of plastic surgery, is now reshaping beauty standards, particularly among younger generations. Propelled by social […]
In the healthy snacks market in China, are snacks replacing real meals?
As Chinese consumers pay more attention to health, snacks are becoming healthier – having cleaner labels, low sugar content, and added nutritional or functional benefits. While traditional categories like salty snacks and candies are still dominant in the snacks market in China, the health-focused segment is emerging as the fastest-growing category. According to a 2022 […]