Rare Earths in China: Critical materials at the center of performance engineering
Rare earth elements are rarely noticed by the general public despite the fact that they sit at the core of nearly every modern technology. These 17 metals enable the production of powerful electric motors, wind turbines, advanced sensors, precision electronics, and high-performance magnets. In recent decades, rare earths in China have become especially significant. The […]
China’s tea market: new-style innovation, youth-driven growth, and premiumization
China’s tea market has a long history, with exports dating back to the Northern and Southern Dynasties. Today, China stands as the largest tea market globally, serving as both the biggest consumer and producer of tea. In 2024, domestic tea sales in China reached 2.4 million tons, accounting for around 69% of the country’s total […]
Juice in China: healthier, more premium, more exotic
China, as one of the world’s leading producers of fruits and vegetables, has a strong foundation for developing a robust juice industry. In 2024, the juice market size reached USD 20 billion, a 14.6% YoY growth. With Chinese consumers seeking healthier, more premium options, and more exotic flavors, the juice market in China is expected […]
How Gentle Monster in China attracts consumers to its offline stores in an era dominated by e-commerce
Founded as a startup in 2011 in South Korea, Gentle Monster has rapidly expanded globally, with stores in the United States, Singapore, Thailand, and the United Arab Emirates, among others. Gentle Monster in China opened its first store in 2016, and as of December 2024, it has over 20 flagship stores, solidifying its position in […]
China’s hotel market: Demand is back, with more hotel chains
Since 2024, China’s hotel market’s post-pandemic recovery-driven growth has come to a complete end, with the country returning to pre-2020 market levels. Demand remains strong, but revenue growth stagnates China’s hotel demand has largely recovered, but revenue growth has stagnated. Domestic trips grew 16% year-on-year in 2024, and nationwide occupancy returned to around 65–70%, close […]
Miu Miu’s strategy in China: Winning China’s Gen Z through its rebellious aesthetic
At the heart of Miu Miu’s strategy in China lies its understanding of young consumers. Miu Miu has transformed from a sub-line of Prada in China into one of the country’s most coveted luxury brands. It rode with the post-pandemic market rebound and Gen Z driven trends. In just a few years, Miu Miu connected […]
Meat snacks in China: Spicy and protein-centric dominance
The snack landscape in China is undergoing a significant transformation. While traditional Western-style snacks are seeing a growth plateau, Chinese-style snacks are rising. This category reached RMB 90.5 billion in retail value by 2022 and was projected to sustain a CAGR of 9% through 2027. This expansion reflects a fundamental shift in Chinese consumer behavior. […]
Cracking China: How Coach balances expansion, pricing and brand image
Coach’s journey from a small New York leather workshop in 1941 to a global affordable luxury brand exemplifies the rise of accessible luxury. With annual sales of around $5.1 billion, Coach has built a strong presence worldwide, including a fast-growing market in China. Coach in China has become one of the brand’s key success stories […]
Second-hand luxury market in China: Once a social taboo, now a badge of smart consumption
In China’s evolving consumer market, a trend has taken hold: the strong emergence of the second-hand luxury market. Once considered shameful, it is now a symbol of savvy shopping. The global second-hand luxury goods market grew to an estimated USD 55 billion in 2024, and outpaced the sales of new luxury goods, with a 7% […]
Building a pop-up store in China that leaves a lasting impression
As Chinese consumers place more value on experiences than products, pop-up stores have become an important tool for brands. They offer unique and authentic moments that connect with people’s lifestyles, cultures, and values. These experiences often stay with consumers long after their visit. In the rapidly changing market, a pop-up store in China helps brands […]
The ice cream market in China: Healthier, cheaper, and aesthetically pleasing
Since 2014, China has been the largest ice cream market in the world. By 2024, the revenue will have reached RMB 137.4 billion (USD 19.16 billion). Cities in the eastern and southern parts of China, such as Shanghai and Hangzhou, are leading in ice cream consumption compared to northern China, which consumes less ice cream […]
Lego in China: Conquering the toy market one block at a time
With almost 300 million kids under the age of 18 in 2023, the Chinese toy and games market is extremely profitable. It is expected to reach a revenue of more than USD 19.1 billion in 2025. Lego is among the major players in this sector, holding over 43% of the market share in the construction toy category as of 2021. Due […]