Despite lingering stigma, the male beauty market in China remains resilient

male beauty market in China

Beauty in China is shifting away from being an option to becoming a necessity. With growing awareness of beauty products and a desire to gain social acceptance, more men are turning to beauty products. Even the older generations, who tend to hold onto more stigma regarding beauty products, are slowly adopting them. While skincare is […]

From beauty ideals to black market: The changing face of plastic surgery in China

Cosmetics surgery market in China

In the bustling streets of modern China, a new trend is quietly reshaping the nation’s perception of beauty and self-improvement. Plastic surgery, once a taboo topic, has surged in popularity from both reconstructive and aesthetic aspects. Cosmetic surgery, a subset of plastic surgery, is now reshaping beauty standards, particularly among younger generations. Propelled by social […]

The fashion industry in China: Chinese young consumers are becoming highly brand-conscious

China’s fashion industry is currently experiencing an era of unprecedented change and growth. In the “State of Fashion 2023” report, a joint effort by BoF and McKinsey, it was projected that the global fashion market will slow down in 2023 due to macroeconomic and geopolitical factors, including rising inflation, supply chain pressures, and political tensions. […]

Old is gold: the second-hand luxury market in China is thriving

Second-hand luxury market in China cover

In the dynamism of China’s consumer landscape, a significant shift has been observed in recent years: the strong emergence of the luxury second-hand market. As the personal luxury goods market surged to an all-time high of EUR 362 billion, the Chinese segment itself has a substantial share, reaching an impressive EUR 53 billion in 2023. […]

Acqua di Parma in China: A luxurious journey through fragrance and lifestyle

Acqua di Parma in China

In the bustling corridors of China’s fragrance market, where beauty and luxury converge, one name shines brightly amidst the competition: Acqua di Parma. In 2023, China’s fragrance market surpassed RMB 200 billion and is poised to exceed RMB 539 billion by 2028. Despite the dominance of major foreign cosmetic conglomerates such as L’Oréal, Estée Lauder, […]

From east to the runway: the irresistible ascent of Chinese designer brands

In recent years, at fashion shows and various events, many domestic and international celebrities have been seen wearing clothing from Chinese fashion brands, and an increasing number of Chinese designer brands are entering the international spotlight. At the 2023 Met Gala red carpet, Cardi B appeared in a specially tailored camellia dress designed by Chinese […]

The athleisure market in China: opportunities in an increasingly active country

Athleisure market in China

Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. People dressing in athleisure clothes often present an active healthy lifestyle, 35.1% of individuals opted for regular exercise as their means of maintaining health in 2022. Download […]

Sparkling shift: China’s diamond market evolution and the rise of lab-grown gems

China’s diamond market has been the world’s second-largest for over a decade. According to Statista, the Chinese diamond jewelry market was valued at approximately USD 8.8 billion in 2022. This article aims to explore the dynamic landscape of China’s jewelry market, specifically emphasizing the shifting trends within the diamond sector. Download our China luxury market report Driving […]