Fashion in China

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Modern Chinese fashion: Poetry, heritage, tech-forward and impact are the four upcoming trends
24Nov

Modern Chinese fashion: Poetry, heritage, tech-forward and impact are the four upcoming trends

As the structure of mass consumption has undergone major changes in China, modern Chinese fashion is following new trends. Nowadays, “displaying power, connecting industries, and promoting ecology” has become the mission of many Chinese fashion brands. With the deepening of international fashion exchanges and cooperation, Chinese traditional elements and oriental aesthetics have received great attention. […]

Daxue Talks transcripts #91: Be a successful fashion brand in China: brand image, partners and ROI
04Nov

Daxue Talks transcripts #91: Be a successful fashion brand in China: brand image, partners and ROI

Fashion brand in China In episode 91 of our China business vlog, we share insights from Olivier Vérot of Gentleman Marketing Agency (GMA) on the ROIs from marketing campaigns, which Chinese platforms to sell on and he discusses key business partners for establishing fashion brands in China. Full transcript below: Welcome to Daxue Talks, a […]

DaxueTalks 91: Be a successful fashion brand in China: brand image, partners and the ROI
04Nov

DaxueTalks 91: Be a successful fashion brand in China: brand image, partners and the ROI

In this China business vlog, we interviewed Olivier Vérot from Gentleman Marketing Agency (GMA) to understand better the ROI of Chinese platforms and to discuss brand image and the key business partners for fashion brands in China. Jump to questions: 0:00 Introduction 0:34 Based on different platforms, what kind of ROIs are there for fashion […]

Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China
04Nov

Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China

Brand loyalty in China Click here to listen to episode 90 of Daxue Talks where we interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management and what brands need to know about ecommerce return management in China. Full transcript below Welcome to Daxue Talks, […]

Daxue Talks transcript #89: Online strategies for fashion brands in China
04Nov

Daxue Talks transcript #89: Online strategies for fashion brands in China

Online strategies for fashion brands in China Click here to listen to episode 89 where Olivier Vérot from Gentleman Marketing Agency (GMA) talked about online presence and strategies used by fashion brands in China. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall […]

Daxue Talks 89: Online strategies for fashion brands in the Chinese market
04Nov

Daxue Talks 89: Online strategies for fashion brands in the Chinese market

In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]

Daxue Talks transcript #88: The best platforms for fashion marketing in China
04Nov

Daxue Talks transcript #88: The best platforms for fashion marketing in China

The best platforms for fashion marketing in China Find here Daxue Talks 88. Click here to listen to Olivier Verot, founder of Gentleman Marketing Agency (GMA), share his knowledge on how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Full transcript below Welcome to Daxue Talks, a […]

Daxue Talks 88: The best platforms for fashion marketing in China
04Nov

Daxue Talks 88: The best platforms for fashion marketing in China

In this China business vlog, our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA), shares his knowledge about how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Jump to questions: 0:00 Introduction 0:22 For fashion brands, what are the best platforms to attract […]

Why the male beauty market in China should no longer be overlooked by beauty brands
09Oct

Why the male beauty market in China should no longer be overlooked by beauty brands

In the past few years, with the increase of purchasing power and the awakening of Chinese male beauty consumers’ awareness of personal care, the male beauty market in China has shown a huge potential of growth. Growing double the global growth rate, Chinese male beauty consumers have become a target market of both international and […]

The athleisure market in China: Opportunities in an increasingly active country
08Oct

The athleisure market in China: Opportunities in an increasingly active country

Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. Because athleisure often presents an active healthy lifestyle, it is considered to be the ‘new sexy’ for many Chinese. According to Statista, China’s sportswear market value […]

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