From east to the runway: the irresistible ascent of Chinese designer brands
In recent years, at fashion shows and various events, many domestic and international celebrities have been seen wearing clothing from Chinese fashion brands, and an increasing number of Chinese designer brands are entering the international spotlight. At the 2023 Met Gala red carpet, Cardi B appeared in a specially tailored camellia dress designed by Chinese […]
The Athleisure Market in China: Opportunities in an Increasingly Active Country
Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. People dressing in athleisure clothes often present an active healthy lifestyle, 35.1% of individuals opted for regular exercise as their means of maintaining health in 2022. According […]
The dawn of a new era for Chinese luxury brands: 6 hypotheses on the future of luxury in China
In 2023, China’s luxury market made a significant rebound, surging by 12% year-on-year after a pandemic-induced dip the previous year, Chinese luxury market is on track to become the world’s largest, with Chinese luxury consumption estimated to account for 35%-40% of the global total by 2030. Alongside the development of the Chinese economy and its […]
Sparkling Shift: China’s Diamond Market Evolution and The Rise of Lab-Grown Gems
China’s diamond market has been the world’s second-largest for over a decade. According to Statista, the Chinese diamond jewelry market was valued at approximately USD 8.8 billion in 2022. This article aims to explore the dynamic landscape of China’s jewelry market, specifically emphasising the shifting trends within the diamond sector. Driving forces, such as declining marriage rates, […]
Chic and cozy: Inside China’s down jacket market
In the constantly changing world of fashion, China’s down jacket market is undergoing a transformation shaped by the discerning tastes of Gen Z consumers. According to the China National Garment Association, the size of the down jacket industry in China is witnessing growth, with a projection to reach RMB 195 billion in 2024. Download our […]
Streetwear in China: how hip-hop and cultural fusion rule the fashion scene
The fashion industry has seen a significant shift in recent years, with China emerging as a dominant player. In 2022, China became the second largest apparel market, generating a remarkable revenue of USD 286.51 billion, representing almost 30% of the global market share. This shift has been highlighted by Fashion IP’s 2022 global ranking. has […]
China’s formal menswear market thrives through digital transformation and strategic expansion
With the increasing purchasing power of Chinese consumers, Chinese men are willing to spend more on clothes. Revenue in the men’s clothing segment reached RMB 754.4 billion in 2023, and the market is expected to have an annual growth of 4.44% (CAGR 2023-2027). In particular, China’s formal menswear market has grown quickly. The demand for […]
China’s eyewear market soars post-pandemic
Over the years, the eyewear market in China has witnessed remarkable growth and this trend is set to continue post-pandemic, fueled by factors such as increasing disposable income, changing fashion trends, and rising awareness about eye health. Chinese consumers have developed a strong appreciation for both style and functionality when it comes to eyewear, creating […]
Five years later, Dolce & Gabbana in China is still struggling to regain popularity
Dolce & Gabbana, a renowned luxury brand, once enjoyed immense popularity in China. However, their reputation suffered a significant blow following the release of a promotional video that was perceived as insulting and discriminatory. As a result, the brand experienced a substantial loss of customers in the Chinese market. Despite efforts to repair their image […]
E-commerce and social media: driving forces behind China’s fast fashion market success
China’s fast fashion industry is experiencing significant growth, driven by the country’s position as the world’s largest fashion market. Despite temporary setbacks caused by the COVID-19 lockdown and the Xinjiang cotton scandal, the industry is expected to continue expanding with an annual growth rate of 5.2% from 2023 to 2027. The market value reached 1 […]
Reshaping China’s luxury market: shifting consumer values and transformative retail experiences
In 2019, McKinsey estimated China’s share of global luxury consumption would grow to 41% by 2025. In fact, China’s luxury market has been mounting up for the past five years, doubling in size between 2019 and 2021. This growth was disrupted in 2022 due to the zero-Covid policy. Strict lockdowns slowed economic and social activities, […]
Navigating the winds of change: China’s fashion industry experiences unprecedented growth
China’s fashion industry is currently experiencing an era of unprecedented change and growth. In the “State of Fashion 2023” report, a joint effort by BoF and McKinsey, it is projected that the global fashion market will slow down in 2023 due to macroeconomic and geopolitical factors, including rising inflation, supply chain pressures, and political tensions. […]