Fashion in China

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[Podcast] China Paradigm 45: Analyzing the market for colored gemstones in China
11Jun

[Podcast] China Paradigm 45: Analyzing the market for colored gemstones in China

Nicolas Jouvenceau, founder and CEO of PINK Diamonds Boutique, speaks with Matthieu David-Experton about the market for gemstones in China. In this episode, Nicolas tells us about the founding and focus of the company, the expense and demand of colored diamonds and gemstones in China, and the differentiation between PINK and other big jewelry companies. […]

The emerging phenomenon of the Second-hand Luxury Market in China: Online clothing rental services | Daxue Consulting
20May

The emerging phenomenon of the Second-hand Luxury Market in China: Online clothing rental services | Daxue Consulting

How popular are clothing rental services in China? The second-hand luxury market in China meets the sharing economy through online retail services in China’s clothing rental industry. While income levels rise, the cost of luxury in China increases as well.  Luxury goods now cost a large percentage of an individual’s monthly income. This causes luxury […]

Podcast transcript #11: fashion retail industry in China, dos and don’ts
17May

Podcast transcript #11: fashion retail industry in China, dos and don’ts

Find here the full transcript of China paradigm episode 11. Learn more about Stephane Torck’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S FASHION RETAIL BY LISTENING TO THIS PODCAST Matthieu David:               Hello, everyone and welcome to this episode of our China podcast, China paradigm, where […]

The counterfeit good industry in modern China | Daxue Consulting
15Apr

The counterfeit good industry in modern China | Daxue Consulting

Forgeries of luxury-brand products are more prevalent in China than in any other country in the world. When on the metro or walking down the street, it can seem as if nearly everyone is sporting a flashy brand name product. But much deadlier than casual counterfeits are the “real fakes”– counterfeit goods so similar to […]

CONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback | Daxue Consulting
12Apr

CONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback | Daxue Consulting

The sneaker market in China On the 1st April 2019, a CONVERSE store in Jining, Shandong province, released an announcement and has triggered lots of criticisms among Chinese consumers. In the announcement, the retailer published the put-on-sale date as well as the requirements for purchasing the CONVERSE Chuck 70 High Top: consumers need to wait […]

How can international brands successfully use Live-Stream Shopping to advertise in China?
05Apr

How can international brands successfully use Live-Stream Shopping to advertise in China?

Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]

China Fashion Trends 2019 | Daxue Consulting
01Apr

China Fashion Trends 2019 | Daxue Consulting

Taobao Official Report English Translation On 18th March 2019, China’s biggest e-commerce platform Taobao released a video report on Weibo:  China Fashion Trend Report 2019. The headline of this 40-second short video report claims: Chinese women will be manlier than men in 10 years. The hashtag on Weibo – #Chinese women more masculine than men […]

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting
29Mar

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting

An introduction to the swimwear market in China The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable […]

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
01Mar

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting

Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand for sports merchandise in the recent Chinese market. Licensed sports apparel, footwear, and other sporting goods have been on the rise since the Reform and […]

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
21Jan

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting

How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]

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