Neiwai: China market case study of a women-empowerment lingerie brand
Neiwai is a Chinese lingerie brand launched in 2012 with the aspiration to create lingerie & loungewear that free wearer’s bodies and minds. The lingerie brand started only selling online and now has grown into a well-established brand with a full range of leisure-wear lines. Now Neiwai has over 110 stores covering more than 30 […]
Shared wardrobes in China: Fashion flop or next frontier in China’s circular economy?
According to Euromonitor data, the retail scale of China’s apparel market in 2019 reached 2.19 trillion yuan, a year-on-year increase of 5.29%. China’s fashion market is huge and has maintained a growth trend in recent years. China Commercial Industry Research Institute predicts that China’s apparel market will reach 2.4 trillion yuan in 2021. As the […]
5 men’s fashion trends in China
Chinese male consumers are increasingly keen to spend money on clothes. Between 2009 and 2019, the men’s fashion market in China grew steadily, reaching 594.9 billion RMB in 2019, recording a year-on-year increase of 4.07%. Moreover, male consumers spend on average more than 1,500 RMB on clothing. According to Euromonitor, Chinese male consumers’ top three […]
How to succeed in the garments industry in China: China Paradigm transcript #116 with Vincent Djen
Vincent Djen is involved in the garments industry in China. He is the Director of Cheng Kung Garments, a family started and ran business founded in 1975. They make garments for famous brands such as GANT, Filipa-K, GANNI. They have a team of around 20 people. They work with several garments factories in China. He […]
An interview with an authority on sustainability in fashion in China: China Paradigm transcript #114 with Hong Zheng
Hong Zheng is the founder of Adventi Communication and GREENEXT. Founded in 2004, Adventi Communication has been engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Since 2004 they have worked on 15 International Exhibitions, worked with over 70 international brands in the luxury sector, and led more than […]
Rising Chinese fashion brands’ secrets to success report
Gen-Z is the main consumer group in the China’s fashion market. They prefer both online and offline consumption and are willing to invest in themselves and splurge on experiences. They focus on quality, identity, and express their values through consumption. This generation is shaping fashion paradigm with more diverse styles. Download our Chinese fashion brands […]
Behind the industry of counterfeit products in China and lawsuit success cases
Forgeries of luxury-brand products are more prevalent in China than in any other country in the world. When on the metro or walking down the street, it can seem as if nearly everyone is sporting a flashy brand name product. But much deadlier than casual counterfeits are the “real fakes”– counterfeit goods so similar to […]
How Chinese brands like Uma Wang leverage Western fashion trends
This analysis on what Chinese brands should know about Western fashion trends is a part of our 7 Continents initiative where we offer our market research and strategy consulting services to Chinese brands. Learn more about our 7 Continents global strategy consulting services here. The main changes in Western fashion trends are the rapid development […]
Dewu app: The anti-counterfeiting resale app where you can buy a Ferrari
What is the Dewu app? Dewu is an online second-hand shopping community launched by Shanghai Shizhuang Information Technology Co., Ltd. Based on the traditional e-commerce model, the Chinese e-commerce platform has services for authenticating and inspecting products to combat counterfeits. It also has strict authenticity-checking measures for product listings, trading mechanism and unified delivery. Dewu’s […]
The Chinese shapewear market seeks comfort and quality in domestic brands
The Chinese shapewear market is the largest in Asia. According to QYResearch, from the consumer side, China’s shapewear market accounted for 18% of global sales in 2018. China’s huge market demand and growth potential have attracted almost all international giants to carry out related businesses in China; at the same time, domestic shapewear companies represented […]