Fashion in China

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Podcast transcript #45: A passionate jeweler shares his best practices for selling diamonds in China
30Jul

Podcast transcript #45: A passionate jeweler shares his best practices for selling diamonds in China

Find here the full China paradigm episode 45. Learn more about Nicolas Jouvenceau’s story selling diamonds in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic Market Research Company, and this China marketing podcast, China Paradigm. Today, […]

China Paradigm 59: Becoming an iconic design brand in China
13Jul

China Paradigm 59: Becoming an iconic design brand in China

In this episode of China Paradigm Dominic Johnson-Hill, founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, an iconic design brand in China, but also […]

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting
21Jun

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting

Co-branding in China The most recent fashion collaboration in the Chinese market between Uniqlo x KAWS (UT collection) officially released in China on June 3, 2019, leading the same series in Japan for 4 days. The UT stands for Uniqlo T-shirt, this series presents the pop culture such as movies, cartoons, and art. Uniqlo’s Tmall […]

[Podcast] China Paradigm 45: Analyzing the market for colored gemstones in China
11Jun

[Podcast] China Paradigm 45: Analyzing the market for colored gemstones in China

Nicolas Jouvenceau, founder and CEO of PINK Diamonds Boutique, speaks with Matthieu David-Experton about the market for gemstones in China. In this episode, Nicolas tells us about the founding and focus of the company, the expense and demand of colored diamonds and gemstones in China, and the differentiation between PINK and other big jewelry companies. […]

The emerging phenomenon of the Second-hand Luxury Market in China: Online clothing rental services | Daxue Consulting
20May

The emerging phenomenon of the Second-hand Luxury Market in China: Online clothing rental services | Daxue Consulting

How popular are clothing rental services in China? The second-hand luxury market in China meets the sharing economy through online retail services in China’s clothing rental industry. While income levels rise, the cost of luxury in China increases as well.  Luxury goods now cost a large percentage of an individual’s monthly income. This causes luxury […]

Podcast transcript #11: fashion retail industry in China, dos and don’ts
17May

Podcast transcript #11: fashion retail industry in China, dos and don’ts

Find here the full transcript of China paradigm episode 11. Learn more about Stephane Torck’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S FASHION RETAIL BY LISTENING TO THIS PODCAST Matthieu David:               Hello, everyone and welcome to this episode of our China podcast, China paradigm, where […]

The counterfeit good industry in modern China | Daxue Consulting
15Apr

The counterfeit good industry in modern China | Daxue Consulting

Forgeries of luxury-brand products are more prevalent in China than in any other country in the world. When on the metro or walking down the street, it can seem as if nearly everyone is sporting a flashy brand name product. But much deadlier than casual counterfeits are the “real fakes”– counterfeit goods so similar to […]

CONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback | Daxue Consulting
12Apr

CONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback | Daxue Consulting

The sneaker market in China On the 1st April 2019, a CONVERSE store in Jining, Shandong province, released an announcement and has triggered lots of criticisms among Chinese consumers. In the announcement, the retailer published the put-on-sale date as well as the requirements for purchasing the CONVERSE Chuck 70 High Top: consumers need to wait […]

How can international brands successfully use Live-Stream Shopping to advertise in China?
05Apr

How can international brands successfully use Live-Stream Shopping to advertise in China?

Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]

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