Changes in Chinese consumer demand during the Coronavirus
What does China need more of? We observed Chinese consumption during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. Given the number of people self-quarantined in their homes, those that frequented physical stores, gyms, and workplaces, are now trying out virtual offerings. Newcomers such as […]
China’s conquest of wine: Evolving wine drinking habits in China
Over the last ten years, China has been making up for lost time in terms of wine consumption, knowledge, and production. Although the country has a longer history with beer and hard liquor, wine drinking habits in China are evolving. E-commerce and westernized lifestyles: The wine market in China is changing at a quick pace […]
White-collar workers in China: Chasing the Chinese dream on 8,000 to 11,000 RMB a month
Similar to western countries, white-collar workers in China are widely pictured as symbols of leisure-oriented lifestyles. With supposed decent pay, a nice office, and stylish clothing. However, with inflation and surging housing prices, white collars lead a more difficult life than expected. Drafted in early 2012, the criteria circulating on the internet that classify white-collar […]
B2C e-commerce in China Overview: E-commerce in China is growing at a rapid pace
The B2C e-commerce market in China has grown from $229.9 billion in 2012 to $1.5 trillion in 2019 and is projected to grow at an annual 13.8% over the next five years, to $2.8 trillion in 2024. Suc industry is still in the growth phase of its economic life cycle, and in 2019, e-commerce made up 36.6% of total retail […]
Lancôme in China: Case study
How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]
The meat market in China: Pork making way for the growth of Beef
The meat market in China is the second largest sector in the country’s retail food market, after the fresh vegetables sector. However, it is one of the last to be affected by the development of new retail. Much of the meat sold in retail outlets are sold at traditional wet markets, most of which are in open-air market […]
Top 10 foreign male celebrities in China 2020
Korean celebrities in China are favored In 2020, due to dynamic culture pattern, cultural similarity and changing Chinese preferences, Asian, especially South Korean the most famous foreign male celebrities in China. However, western male stars are also favored by Chinese. According to a topic on Baidu Tieba (Simliar to Reddit in China), Chinese people are […]
Selling makeup in China: Analysis of the cosmetics market in China
Since 2011, the cosmetics market in China has seen sustainable growth. In 2018, the market size of cosmetics industry in China reached 3.69 billion RMB. From 2010 to 2018, the average growth rate of the market size had maintained at 7.87%. It is expected that the average growth rate will maintain at 5.4% in the […]
Daxue Talks transcript #28: What to know when running a marketing campaign on Douyin
Find here the Daxue Talks episode 28. Olivier Verot tackles the issue of running a very effective marketing campaign on Douyin. A lots of things need to be taken into consideration like the advertising method, the level of commission, negotiations KOLs in China, etc. Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman […]
The 10 most epic China marketing campaigns of 2019
Trends of the top China marketing campaigns of 2019 2019 brought creative China marketing campaigns from many industries. Our team looked at the marketing campaigns of 2019 and chose ten of the most epic to analyze. Some of the trends observed in 2019 that we expect to stay for 2020 were co-branding, social media marketing, […]
Daxue Talks 30: Understand Pinduoduo cross-border e-commerce in 5 minutes
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot brought his expertise about how global brands can practice Pinduoduo cross-border e-commerce. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: You are servicing clients on Pinduoduo cross-border e-commerce, what kind of platform is Pinduoduo […]
Daxue Talks 29: Key benefits of cross-border e-commerce in China
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, Olivier Vérot explains cross-border e-commerce processes and questions that could arise based on comprehensive examples. ACCESS THE TRANSCRIPT OF THIS EPISODE Question: What are the key differences between managing […]