Influencer marketing in the West: What Chinese brands should know
This article sharing strategies for influencer marketing in the west is a part of our 7 Continents initiative where we use market research and consulting to help Chinese brands western market strategies. Learn more about our services for Chinese brands on our 7 Continents page. According to the State of Influencer Marketing 2021 report from […]
How to sell on Wish: Chinese brands can reach western consumers through this e-commerce platform
This guide on how to sell on Wish is a part of our 7-Continents initiative to provide market research and consulting for Chinese brands in western markets. Wish, or Wish.com, is an American online e-commerce platform founded in the Silicon Valley in 2010 by Piotr Szulczewski (CEO) and Danny Zhang (former CTO), operating in San […]
C-beauty gone global: Behind Perfect Diary’s western market entry strategy
If you are looking for a brand that best represents the craze of C-beauty consumption in 2020, Perfect Diary has no rivals. Founded in 2017, the Chinese makeup brand Perfect Diary gained widespread support on social media, with its unique brand positioning “high-end quality at a lower price point”. Its products mainly range from lipsticks, […]
Feiyue’s global success proves the demand for Chinese cultural exports
From the first registration of the Feiyue trademark in China in 1958, to 2006 when Patrice Bastian bought Feiyue’s trademark ownership in the European Union, and then to the renewed popularity of Dafu Feiyue after innovation by the inspiration of Culture Matters (CM), the Chinese street shoe brand’s road to international fame is anything but […]