Daxue Talks transcript #31: Attract Chinese tourists in your local shop overseas
Find here Daxue Talks episode 31. Olivier Verot gives insighs on Ctrip new feature in China. How to leverage these “points of interests” to attract Chinese tourists in your particular local shop or restaurant? Listen to this very short episode of our China marketing podcast to find out more. Full transcript below: Interviewer: What is […]
Embracing China’s silver generation: how brands market to seniors in China | daxue consulting
China’s silver generation China’s silver economy is full of potential for brands who know how to market to seniors in China What does China’s aging population mean for brands Often referred to as the seniors’ market, the Silver Economy in China covers all products and services intended for people aged 60 and older. China has gradually transferred into […]
Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting
Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]
Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting
Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, […]
Chinese tourism in Germany: Chinese perceptions of German cities | Daxue Consulting
Chinese tourism in Germany Where in Germany do Chinese travel? China is the largest source market worldwide – there were 149.72 million outbound trips from Chinese tourists in 2018, with a Y-o-Y increase of 14.7%. Asian countries are the first choice for most Chinese when they travel abroad. Europe has become the second favorite destination […]
AI in hospitality in China: Are robots taking over the hotel industry? | Daxue Consulting
Artificial Intelligence has managed to alter the shape of many industries in the world. The appearance of automated hotels in China, such as Alibaba’s Future hotel, a robotized hotel, is redefining the future of the hotel industry. The use of AI in hospitality in China is creating high-tech hotels that lower management costs and improve […]
China’s customized tourism market in 2019 | Daxue Consulting
“Customized travel in the Chinese tourism market is unique in that it is characterized by its popularity, youthfulness, and high growth rates.” – COTRI director Prof. Dr. Wolfgang Georg Arltstated Growing demand for private tours for Chinese tourists Customized tours are trips with personalized itineraries. This provides tourists with flexibility catering to specific interests and […]
Podcast transcript #25: How to leverage Chinese mobile payment overseas
Find here the China paradigm episode 25. Learn more about Annie Guo’s story in China and find all the details and additional links below. Full transcript below: Matthieu: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Annie Guo. So, we found out […]
What do Chinese consumers think of Duty Free shops?
What are Chinese consumers attitudes towards Duty Free shops? Duty Free shops are retail outlet stores that are exempt from paying all local or national taxes. This tax exemption is on the basis that the goods sold in these stores will be sold to travelers who will carry them outside of the country. Inside of […]
Fire at Notre Dame cathedral in Paris: What do Chinese netizens say about the fire in Notre Dame? | Daxue Consulting
On Monday, April 15th, the whole world was shocked by the fire at the emblematic Notre Dame de Paris Cathedral. Although the fire is now under control thanks to the intervention of hundreds of firefighters, two-thirds of the cathedral’s roof has been destroyed. Given that Paris is one of the favourite destinations of Chinese tourists […]
Where do Chinese tourists travel, eat and stay while in Eastern Europe? | Daxue Consulting
Chinese tourists travel to Eastern Europe. 1. In 2016, the growth rate of Chinese travel to Eastern Europe had increased by 226%. Poland, Czech Republic, Hungary, Serbia and Slovenia have the highest increase in tourism. After the Chinese government announced the “Belt and Road Initiative”, countries in the path of the prospective belt road had […]
Where do Chinese tourists travel, eat and stay while in South-West Europe? | Daxue Consulting
Chinese tourists in South-West Europe. The implementation of Belt and Road Initiative has enhanced Chinese tourists’ understanding of Europe. The increase in new routes and charter flights has enabled Chinese consumers in second- and third-tier cities travel to Europe. Local terrorist attacks didn’t influence the Chinese people’s wishes of traveling, and we can see the […]