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Chinese camping market: More expensive than hotels? No problem

Chinese camping market

Recreational camping is not a new concept to Chinese consumers, but about a decade ago it was more of a niche sport reserved for the hardcore outdoor enthusiasts, aka the “donkey friends” or “luyou” (驴友) in Chinese. But nowadays, the Chinese outdoor and camping market is both large and growing as it penetrates a wider […]

Pairing with Ctrip, Audi Presents an Exclusive Glamping Trip to ‘Mars’

Ctrip and Audi project in China

On September 5th, Audi officially announced a collaborative project with Ctrip: A Trip to ‘Mars’ on China’s ‘Golden Week Holiday’. During the trip, participants will take an Audi Q7 SUV deep into the Tsaidam Basin (Qinghai Province), a region known as “the most Martian place on Earth” for its topography. There, they will live in […]

The Chinese cruise industry: Where gambling, family time and adventure come to meet

Chinese-cruise-industry

The global cruise industry is a growing market. Between 2009 and 2019, the global industry grew on average 5.28% per year. It hence increased its total passengers from 17.8 million in 2009 to 29.7 million in 2019. The Chinese cruise industry plays an important role on an international level, with Chinese consumers being the second […]

Chinese silver generation drives the tourism market

Chinese silver generation tourists

The silver generation in China includes people aged 60 and over. They are an important consumer group as China has gradually morphed into an aging society as a byproduct of the one-child policy. In recent years, with the improvement of the quality of life of middle-aged and elderly people, after retirement, the number of Chinese […]

Chinese consumption during the 2021 Spring Festival reached 821 billion Yuan

Chinese consumption during the 2021 Spring Festival

The Chinese lunar New Year is traditionally the greatest human migration in modern times. However, in 2021, the traditional custom of returning home during 2021 Spring Festival was not encouraged due to a few local outbreaks of COVID-19. These inconveniences did not stop Chinese consumption during the 2021 Spring Festival. The total volume of Chinese […]

5 Chinese domestic tourism trends brands should know in 2021

Chinese domestic tourism

The COVID-19 pandemic made 2020 a challenging year for many industries, particularly, tourism has become one of the most affected sectors. Outbound travel, which had grown fast among Chinese consumers, experienced the toughest winter yet, due to international airline control and cross-border travel restrictions. On the contrary, thanks to the effective response to the COVID-19 […]

China’s golden week 2020 reveals new economic trends

China's golden week 2020 tourism

According to the Chinese Ministry of Commerce, during China’s golden week, which this year was a combined National Day and Mid-Autumn Festival, the retail and restaurant industry reached 1.6 trillion RMB in sales. Compared to the last year’s golden week, the average daily sales grew 4.9%, despite the global impact of COVID-19. Since the COVID-19 […]

Chinese duty-free consumption: China as the World’s Largest Outbound Travel Market

Chinese duty-free consumption

Rising outbound tourism drives Chinese duty-free consumption China is the world’s largest outbound travel market in both the number of tourists and spending. Drivers of China’s rising outbound travel market include rising incomes, relaxed travel visas, increased global awareness, easier access to travel information online, and more international airlines. Outbound travel is, of course, the […]

China Paradigm 95: Navigating the travel industry in the time of the Coronavirus

travel industry in the time of the Coronavirus

The travel industry in the time of the Coronavirus Matthieu David interviews Sophie Sun, a founder at TravelRight. If you’re a traveler and flying to your destinations is your choice of transportation then you’ve definitely dealt with flight delays before. For people flying from China the answer to their flight delay related issues seems to […]