Charting a course forward: Full Truck Alliance’s path to sustainability

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In the pulsating heart of China’s ever-evolving logistics landscape, a titan, Full Truck Alliance (满帮集团) emerged in 2017, forged from the fusion of two formidable forces: Jiangsu Manyun Software Technology Co. (operating under the app brand Yunmanman, 运满满), Ltd. and Guiyang Huochebang Technology Co., Ltd (operating under the app brand Huochebang, 货车帮). As the largest […]

“First-generation internet-famous bubble tea stores are low-key shutting down”: Trending hashtag on Chinese social media

bubble tea sales in China

Once a national obsession among Chinese young people, traditional milk tea appears to be losing its appeal. In the 1st week of December, Weibo netizens were discussing that #first-generation internet-famous bubble tea stores are low-key shutting down# (初代网红奶茶店开始悄悄倒闭). This hashtag garnered over 180 million views within four days. One of China’s most popular milk tea brands, Yi […]

Quality and innovation are shaping the children’s furniture market in China

Children's furniture market in China cover

According to the “2021 China Children’s Furniture Market Research Report”, the Chinese children’s furniture market size was valued at RMB 141.9 billion in 2020, with a compound annual growth rate (CAGR) of 8.5% over the past five years. The market is projected to maintain a steady CAGR of 6.8% in the forecast period, surpassing RMB […]

“Do you have confidence in the future of Xiaomi’s automobile?”: Trending hashtag on Chinese social media

xiaomi EV

On March 28th, Xiaomi’s first EV under the brand Xiaomi Auto, Xiaomi SU7, was officially launched, with its standard version priced at RMB 215,900 and the most expensive version priced at RMB 299,900, amid much anticipation. According to Xiaomi’s founder, Lei Jun, Xiaomi Auto integrates the core advantages of Xiaomi as a technology company, particularly in intelligent technology, where it has more competitive advantages over traditional […]

Body cure first: the world of healthy food consumers in China

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As dietary preferences continue to evolve globally, China is witnessing the emergence of various diet trends. Based on the Daxue Consulting survey, prominent diets in China include intermittent fasting (29.1%), organic diet (27.8%), and low-calorie diet (7.1%). Additionally, food tribes like keto, 211, and steak diets are gaining traction on social media platforms, boosted by […]

The buzz on boutique: coffee consumers in China are driving a surge in specialty cafes

Within the vibrant coffee culture of China lies a fascinating tapestry woven with diverse preferences, evolving trends, and distinctive consumer tribes. Embarking on an exploration of this dynamic landscape unveils the latest insights, trends, and taste preferences of coffee consumers in China. From the gradual ascent of coffee consumption to the emergence of distinct consumer […]

Gentle Monster: A local eyewear brand goes global with creative luxury experimentation

Gentle Monster

Established in 2011 by Hankook Kim, Gentle Monster has swiftly ascended as a South Korean brand acclaimed worldwide for its chic eyewear and groundbreaking designs. Featuring surreal, exclusive, and futuristic eyewear, the brand has garnered a diverse array of consumers both domestically and internationally. While originally crafted to cater to Asian facial features, its innovative […]

China’s approach to excessive packaging: strategies and future

overpackaging in China

The issue of excessive packaging has long been a contentious topic in China. In 2010, China introduced a mandatory standard aimed at curbing excessive packaging for various products, including food and cosmetics. According to a report from the China Consumers Association, a significant majority of consumers, 80.7%, are against excessive packaging, with only 14.7% expressing […]

From protection to prosperity: the dynamics of the insurance market in China

Insurance market in China, Daxue banner

Having insurance is a very common practice in China, especially when it comes to individual healthcare insurance. In 2022, around 1.35 billion people were covered by medical insurance, which is roughly 95% of the total Chinese population. This percentage is in rapid expansion. At the end of 2023, the total revenue of the Chinese insurance […]