Project: China market strategy (BtoB)
Description: The client is an Italian company working in the water heater/boiler sector. Present all over Europe, the company is now looking at expanding to the Chinese market which represents a huge opportunity for foreign companies. In order to develop efficiently, the client contacted Daxue Consulting to support the internal decision-making process with market data on the competitors, the consumers, distributors, etc.
Output: Thorough research project analyzing the Chinese market as a whole but also focusing on market features and actors in order to give the client a complete picture of the market.