Project: China product launch
Description: The client is a healthcare company focusing on the baby segment. In order to assess the potential for its new product in China, the client contacted Daxue Consulting to execute a survey in China low Tier cities and rural areas. The study aimed at giving the client a clear picture of product/concept awareness in lesser developed parts of China, as well as assessing needs and purchasing behaviors in targeted provinces.
Output: Desk research and survey analysis highlighting the trends, needs and behaviors of the population towards the client’s product in targeted provinces.