Skip to content
Search
Close this search box.
  • Home
  • About
    • Our team
    • Join us
      • Candidate for a job in China
      • Candidate for internship in China
    • Our mission
    • Our values and identity
    • Press Enquiries
  • Industries
    • Automotive
    • Beauty
    • Children & Maternity
    • Consumer Electronics
    • E-commerce
    • Fashion & Luxury
    • Food & Beverage
    • Fitness & Wellness
    • Healthcare
    • Hospitality
    • M&A
    • New retail
    • Pharmaceuticals
    • Semiconductors
    • Social Media
    • Travel
    • Tech
  • Our services
    • Market Research
      • Alternative Data
      • Competitive Benchmarking
      • Desk Research
      • In-depth Interviews
      • Market Sizing
      • Tech Research
    • Customer Understanding
      • Consumer Research
      • Focus Groups
      • In Vivo Research
      • Tribes Identification
    • Branding
      • Brand Activation Toolkit
      • Brand Book
      • Co-branding Strategy
      • Brand Naming
      • Brand Positioning
      • Brand Equity
    • Strategy Consulting
      • China Market Entry Strategy
      • Business Intelligence
      • Business Plan
      • Marketing Strategy
      • Agile Strategy
      • Business Turnaround
    • Management Consulting
      • Lean Management
      • Media Consulting
      • Crisis Management
      • Healthcare Consulting
      • Employee Engagement Survey
    • Our 7 Continents initiative
  • Our clients
    • Carambar Terry’s
    • Camus Cognac
    • Global Luxury House
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
  • Market Insights
    • Chinese Market
      • China market reports
      • Podcasts
        • Daxue Talks
        • China Paradigms
      • Maps & Infographics
      • China business e-books
    • Korean Market
    • Market Reports
    • Maps & Infographics
    • Webinar
  • Press release
Menu
  • Home
  • About
    • Our team
    • Join us
      • Candidate for a job in China
      • Candidate for internship in China
    • Our mission
    • Our values and identity
    • Press Enquiries
  • Industries
    • Automotive
    • Beauty
    • Children & Maternity
    • Consumer Electronics
    • E-commerce
    • Fashion & Luxury
    • Food & Beverage
    • Fitness & Wellness
    • Healthcare
    • Hospitality
    • M&A
    • New retail
    • Pharmaceuticals
    • Semiconductors
    • Social Media
    • Travel
    • Tech
  • Our services
    • Market Research
      • Alternative Data
      • Competitive Benchmarking
      • Desk Research
      • In-depth Interviews
      • Market Sizing
      • Tech Research
    • Customer Understanding
      • Consumer Research
      • Focus Groups
      • In Vivo Research
      • Tribes Identification
    • Branding
      • Brand Activation Toolkit
      • Brand Book
      • Co-branding Strategy
      • Brand Naming
      • Brand Positioning
      • Brand Equity
    • Strategy Consulting
      • China Market Entry Strategy
      • Business Intelligence
      • Business Plan
      • Marketing Strategy
      • Agile Strategy
      • Business Turnaround
    • Management Consulting
      • Lean Management
      • Media Consulting
      • Crisis Management
      • Healthcare Consulting
      • Employee Engagement Survey
    • Our 7 Continents initiative
  • Our clients
    • Carambar Terry’s
    • Camus Cognac
    • Global Luxury House
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
  • Market Insights
    • Chinese Market
      • China market reports
      • Podcasts
        • Daxue Talks
        • China Paradigms
      • Maps & Infographics
      • China business e-books
    • Korean Market
    • Market Reports
    • Maps & Infographics
    • Webinar
  • Press release
  • dx@daxueconsulting.com
  • +86 21 5386 0380
Linkedin Facebook Youtube Twitter Slideshare Weibo Weixin Instagram
  • English
    • English
    • Deutsch
    • 日本語
    • 한국어
    • Español
    • Italiano
    • Français
    • Русский
Menu
  • English
    • English
    • Deutsch
    • 日本語
    • 한국어
    • Español
    • Italiano
    • Français
    • Русский
Search
Close this search box.
  • Home
  • About
    • Our team
    • Join us
      • Candidate for a job in China
      • Candidate for internship in China
    • Our mission
    • Our values and identity
    • Press Enquiries
  • Industries
    • Automotive
    • Beauty
    • Children & Maternity
    • Consumer Electronics
    • E-commerce
    • Fashion & Luxury
    • Food & Beverage
    • Fitness & Wellness
    • Healthcare
    • Hospitality
    • M&A
    • New retail
    • Pharmaceuticals
    • Semiconductors
    • Social Media
    • Travel
    • Tech
  • Our services
    • Market Research
      • Alternative Data
      • Competitive Benchmarking
      • Desk Research
      • In-depth Interviews
      • Market Sizing
      • Tech Research
    • Customer Understanding
      • Consumer Research
      • Focus Groups
      • In Vivo Research
      • Tribes Identification
    • Branding
      • Brand Activation Toolkit
      • Brand Book
      • Co-branding Strategy
      • Brand Naming
      • Brand Positioning
      • Brand Equity
    • Strategy Consulting
      • China Market Entry Strategy
      • Business Intelligence
      • Business Plan
      • Marketing Strategy
      • Agile Strategy
      • Business Turnaround
    • Management Consulting
      • Lean Management
      • Media Consulting
      • Crisis Management
      • Healthcare Consulting
      • Employee Engagement Survey
    • Our 7 Continents initiative
  • Our clients
    • Carambar Terry’s
    • Camus Cognac
    • Global Luxury House
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
  • Market Insights
    • Chinese Market
      • China market reports
      • Podcasts
        • Daxue Talks
        • China Paradigms
      • Maps & Infographics
      • China business e-books
    • Korean Market
    • Market Reports
    • Maps & Infographics
    • Webinar
  • Press release
Menu
  • Home
  • About
    • Our team
    • Join us
      • Candidate for a job in China
      • Candidate for internship in China
    • Our mission
    • Our values and identity
    • Press Enquiries
  • Industries
    • Automotive
    • Beauty
    • Children & Maternity
    • Consumer Electronics
    • E-commerce
    • Fashion & Luxury
    • Food & Beverage
    • Fitness & Wellness
    • Healthcare
    • Hospitality
    • M&A
    • New retail
    • Pharmaceuticals
    • Semiconductors
    • Social Media
    • Travel
    • Tech
  • Our services
    • Market Research
      • Alternative Data
      • Competitive Benchmarking
      • Desk Research
      • In-depth Interviews
      • Market Sizing
      • Tech Research
    • Customer Understanding
      • Consumer Research
      • Focus Groups
      • In Vivo Research
      • Tribes Identification
    • Branding
      • Brand Activation Toolkit
      • Brand Book
      • Co-branding Strategy
      • Brand Naming
      • Brand Positioning
      • Brand Equity
    • Strategy Consulting
      • China Market Entry Strategy
      • Business Intelligence
      • Business Plan
      • Marketing Strategy
      • Agile Strategy
      • Business Turnaround
    • Management Consulting
      • Lean Management
      • Media Consulting
      • Crisis Management
      • Healthcare Consulting
      • Employee Engagement Survey
    • Our 7 Continents initiative
  • Our clients
    • Carambar Terry’s
    • Camus Cognac
    • Global Luxury House
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
  • Market Insights
    • Chinese Market
      • China market reports
      • Podcasts
        • Daxue Talks
        • China Paradigms
      • Maps & Infographics
      • China business e-books
    • Korean Market
    • Market Reports
    • Maps & Infographics
    • Webinar
  • Press release
Contact us
Newsletter

rp_Daxue-Consulting-Chinese-consumption-Coronavirus-HappyNest-min.png

Contact info


  • +86 21 5386 03805

  • Business inquiry: dx@daxueconsulting.com

  • Press inquiry: press@daxueconsulting.com


  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室


  • Daxue Consulting Shanghai, 272 Ruijin Er Road, Building 2, Office 501, Huangpu District, Shanghai, China 上海市黄浦区瑞金二路272号2号楼501房间

  • Daxue Consulting Hong Kong, 33 Hillier St, Sheung Wan, Hong-Kong 香港上环 33-35禧利街

New market insights

Douyin marketing: the gateway for reaching over 680 million users

The fast-food market in China: rapidly rising domestic brands and evolving consumer tastes

How young Chinese consumers are finding themselves

“What kind of unbelievable methods do young people use to manage finances”: Trending hashtag on Chinese social media

The influence of local brands, Gen-Z consumers, and at-home trends on the booming beauty device market in China

From D&G scandal to brand triumph: crafting an effective PR strategy for the Chinese market

What do you have in mind for your expansion in China?

Get the latest China market insights

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newsletter will talk about the daily business cases of China, important local events and news.

Company

  • About
  • Consultants
  • Industries
  • Careers
  • Contact

Market insights

  • Blog
  • Market reports
  • E-book
  • Business podcasts
  • Newsletter

Daxue group

  • Daxens - sensory research
  • Doxaganda - branding in China
  • DaxLr - growth acceleration
  • Sinonym - chinese brand naming
  • China business podcast

© 2010 - 2023 - Daxue Consulting China.

Linkedin Facebook Youtube Twitter Slideshare Weibo Instagram